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Wagstaff Media and Marketing checks in at Noble House Hotels & Resorts, a family-owned, boutique hotel brand. The Noble House account will be managed by a cross-continent team at Wagstaff, with representatives in Los Angeles, Vancouver and Miami. The firm will work to help the brand grow its business through such efforts as Exceptional Escapes, a campaign aimed at encouraging adventurous travelers to embrace their inner explorer. Noble House chief marketing officer said that Wagstaff was chose for its “expertise, creativity and connections.”
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Red Lorry Yellow Lorry picks up Valora, a mobile crypto wallet that enables global payments and easy access to decentralized finance apps. Led from the lorries’ Boston and London offices, the PR program will focus on generating brand awareness and engagement through media campaigns, thought leadership and educational content, as well as identifying ad hoc commentary and news-sharing opportunities. The program will also build industry recognition for Valora CEO Jackie Bona, through executive profiling and speaking opportunities. “After bringing the lorries on for a whirlwind successful funding launch in November, we knew we wanted to partner with them long-term to help us achieve our communications goals,” said Valora head of marketing Sharman Ordoyne.
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Trust Relations signs up Squeeze. It is tasked with helping the company grow a national presence, as well as securing press coverage and thought leadership opportunities. Squeeze is an autonomous platform for recurring household bills that helps users lower monthly recurring bills by shopping around for the best rates. The beta version of the platform was officially launched in Q4 2020. “Trust Relations’ expertise proved that they were the right fit for the job, because of the agency’s experience in the finance space and strong relationships with business, personal finance, fintech and consumer-lifestyle media,” said Squeeze CSO Tyler Boyd.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
