Wagstaff Media and Marketing checks in at Noble House Hotels & Resorts, a family-owned, boutique hotel brand. The Noble House account will be managed by a cross-continent team at Wagstaff, with representatives in Los Angeles, Vancouver and Miami. The firm will work to help the brand grow its business through such efforts as Exceptional Escapes, a campaign aimed at encouraging adventurous travelers to embrace their inner explorer. Noble House chief marketing officer said that Wagstaff was chose for its “expertise, creativity and connections.”
Red Lorry Yellow Lorry picks up Valora, a mobile crypto wallet that enables global payments and easy access to decentralized finance apps. Led from the lorries’ Boston and London offices, the PR program will focus on generating brand awareness and engagement through media campaigns, thought leadership and educational content, as well as identifying ad hoc commentary and news-sharing opportunities. The program will also build industry recognition for Valora CEO Jackie Bona, through executive profiling and speaking opportunities. “After bringing the lorries on for a whirlwind successful funding launch in November, we knew we wanted to partner with them long-term to help us achieve our communications goals,” said Valora head of marketing Sharman Ordoyne.
Trust Relations signs up Squeeze. It is tasked with helping the company grow a national presence, as well as securing press coverage and thought leadership opportunities. Squeeze is an autonomous platform for recurring household bills that helps users lower monthly recurring bills by shopping around for the best rates. The beta version of the platform was officially launched in Q4 2020. “Trust Relations’ expertise proved that they were the right fit for the job, because of the agency’s experience in the finance space and strong relationships with business, personal finance, fintech and consumer-lifestyle media,” said Squeeze CSO Tyler Boyd.