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Wagstaff Media and Marketing checks in at Noble House Hotels & Resorts, a family-owned, boutique hotel brand. The Noble House account will be managed by a cross-continent team at Wagstaff, with representatives in Los Angeles, Vancouver and Miami. The firm will work to help the brand grow its business through such efforts as Exceptional Escapes, a campaign aimed at encouraging adventurous travelers to embrace their inner explorer. Noble House chief marketing officer said that Wagstaff was chose for its “expertise, creativity and connections.”
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Red Lorry Yellow Lorry picks up Valora, a mobile crypto wallet that enables global payments and easy access to decentralized finance apps. Led from the lorries’ Boston and London offices, the PR program will focus on generating brand awareness and engagement through media campaigns, thought leadership and educational content, as well as identifying ad hoc commentary and news-sharing opportunities. The program will also build industry recognition for Valora CEO Jackie Bona, through executive profiling and speaking opportunities. “After bringing the lorries on for a whirlwind successful funding launch in November, we knew we wanted to partner with them long-term to help us achieve our communications goals,” said Valora head of marketing Sharman Ordoyne.
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Trust Relations signs up Squeeze. It is tasked with helping the company grow a national presence, as well as securing press coverage and thought leadership opportunities. Squeeze is an autonomous platform for recurring household bills that helps users lower monthly recurring bills by shopping around for the best rates. The beta version of the platform was officially launched in Q4 2020. “Trust Relations’ expertise proved that they were the right fit for the job, because of the agency’s experience in the finance space and strong relationships with business, personal finance, fintech and consumer-lifestyle media,” said Squeeze CSO Tyler Boyd.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
