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| Guy Slattery |
U.S. Ski & Snowboard names Guy Slattery chief marketing officer. Slattery was previously CMO at VICE Media, where he built and led the team that launched the VICELAND television network. Before that, he was EVP of marketing at A+E Networks and led marketing and communications for the National Geographic Channel. In his new post, he will oversee the strategy and execution of U.S. Ski & Snowboard’s marketing, communications, social media, broadcasts, content development, events and creative services. “His extensive successes in entertainment marketing and content development align very well with our organization’s vision for the future of snow sports,” said U.S. Ski & Snowboard president and CEO Sophie Goldschmidt.
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| Sydney Feldman |
Diamond Public Relations + Social Media promotes Sydney Feldman to associate VP, luxury & LATAM divisions. Feldman has been with the firm since 2014. In her new post, she will be responsible for team development and guiding strategies toward client results, in addition to business development support. Clients she works with include Mexico’s W Punta de Mita, Jade Mountain in St. Lucia and Thompson Buckhead in Atlanta. “She is confident, tenacious and driven—all things that will continue to serve her well in this executive, leadership position,” said Diamond PR chief executive officer Jody Diamond.
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| Jonathan Karron, Timothy Minor |
The V Foundation for Cancer Research hires Jonathan Karron as chief marketing officer and Timothy Minor as chief development officer,. The foundation was founded in 1993 by ESPN and the late Jim Valvano, North Carolina State University basketball coach and ESPN commentator. Karron, who most recently was vice president of digital marketing at the American Cancer Society, will oversee the V Foundation brand marketing, communications, PR and storytelling, websites, direct marketing, corporate and sports partnerships and community events and fundraising innovation. Minor was previously VP of university advancement for the University of North Carolina System. He will be responsible for leading the major gifts program, along with the development and expansion of regional and national events. “Their drive for the mission, coupled with their depth of experiences and focus on collaboration, means we are well positioned to accelerate cancer research,” said V Foundation CEO Shane Jacobson.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
