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| Guy Slattery |
U.S. Ski & Snowboard names Guy Slattery chief marketing officer. Slattery was previously CMO at VICE Media, where he built and led the team that launched the VICELAND television network. Before that, he was EVP of marketing at A+E Networks and led marketing and communications for the National Geographic Channel. In his new post, he will oversee the strategy and execution of U.S. Ski & Snowboard’s marketing, communications, social media, broadcasts, content development, events and creative services. “His extensive successes in entertainment marketing and content development align very well with our organization’s vision for the future of snow sports,” said U.S. Ski & Snowboard president and CEO Sophie Goldschmidt.
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| Sydney Feldman |
Diamond Public Relations + Social Media promotes Sydney Feldman to associate VP, luxury & LATAM divisions. Feldman has been with the firm since 2014. In her new post, she will be responsible for team development and guiding strategies toward client results, in addition to business development support. Clients she works with include Mexico’s W Punta de Mita, Jade Mountain in St. Lucia and Thompson Buckhead in Atlanta. “She is confident, tenacious and driven—all things that will continue to serve her well in this executive, leadership position,” said Diamond PR chief executive officer Jody Diamond.
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| Jonathan Karron, Timothy Minor |
The V Foundation for Cancer Research hires Jonathan Karron as chief marketing officer and Timothy Minor as chief development officer,. The foundation was founded in 1993 by ESPN and the late Jim Valvano, North Carolina State University basketball coach and ESPN commentator. Karron, who most recently was vice president of digital marketing at the American Cancer Society, will oversee the V Foundation brand marketing, communications, PR and storytelling, websites, direct marketing, corporate and sports partnerships and community events and fundraising innovation. Minor was previously VP of university advancement for the University of North Carolina System. He will be responsible for leading the major gifts program, along with the development and expansion of regional and national events. “Their drive for the mission, coupled with their depth of experiences and focus on collaboration, means we are well positioned to accelerate cancer research,” said V Foundation CEO Shane Jacobson.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
