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Allison+Partners lands Thrive Scholars, a nonprofit organization that provides opportunities for high-achieving students of color from economically disadvantaged communities. The agency is tasked with increasing Thrive Scholars’ visibility as they work to expand their program across the US. Thrive’s six-year program supports students starting their junior year of high school and throughout college by providing expert college advising, academic preparation, social-emotional support, financial help, and career development services. “We’re excited to move forward with Allison+Partners to share Thrive’s impact more broadly with the key influencers and stakeholders of our work and the corporate community as we seek to expand opportunities for our Scholars,” said Thrive Scholars CEO Steve Stein.
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5W Public Relations wins Dragon Hemp, a line of wellness products composed of hybrid formulations infused with CBD, additional clean-sourced Chinese Herbs and other botanicals. 5W will work with the client to generate media aimed at achieving mass consumer engagement and industry awareness, introducing Dragon Hemp's custom formulas and showcasing their benefits. Developed by sports medicine acupuncturist Kevin Menard, Dragon Hemp products are available in delivery formats including tinctures, balms and capsules.
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Golin is appointed as PR agency for NAPA Auto Parts. Golin’s work will include strategy, creative, earned media, digital and corporate communications. The agency will also partner with Genuine Parts Company, the parent company of NAPA, to drive the corporate brand’s communication strategy forward. NAPA has also brought on Winston-Salem, N.C.-based The Variable as agency of record for brand strategy, creative, content and social; and Merkle as its CRM agency, to lead customer marketing and enhance the existing loyalty work for the company’s NAPA Rewards program. NAPA’s network extends to more than 17,000 NAPA AutoCare and AutoCare Collision Centers across the US.
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CLOUT is named public relations and diversity outreach agency of record for the IRONMAN Foundation. In addition to overseeing PR and community outreach efforts for the foundation, CLOUT will serve as its press liaison. The agency will also lead engagements for the IRONMAN Foundation's diversity initiative, Race For Change, at the grassroots level. “We're pleased to have CLOUT's strategic counsel and support in implementing key PR and community outreach strategies to successfully achieve our mission of tangible and lasting impact for our race communities," said IRONMAN Foundation executive director Audra Tassone-Indeck.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
