Allison+Partners lands Thrive Scholars, a nonprofit organization that provides opportunities for high-achieving students of color from economically disadvantaged communities. The agency is tasked with increasing Thrive Scholars’ visibility as they work to expand their program across the US. Thrive’s six-year program supports students starting their junior year of high school and throughout college by providing expert college advising, academic preparation, social-emotional support, financial help, and career development services. “We’re excited to move forward with Allison+Partners to share Thrive’s impact more broadly with the key influencers and stakeholders of our work and the corporate community as we seek to expand opportunities for our Scholars,” said Thrive Scholars CEO Steve Stein.
5W Public Relations wins Dragon Hemp, a line of wellness products composed of hybrid formulations infused with CBD, additional clean-sourced Chinese Herbs and other botanicals. 5W will work with the client to generate media aimed at achieving mass consumer engagement and industry awareness, introducing Dragon Hemp's custom formulas and showcasing their benefits. Developed by sports medicine acupuncturist Kevin Menard, Dragon Hemp products are available in delivery formats including tinctures, balms and capsules.
Golin is appointed as PR agency for NAPA Auto Parts. Golin’s work will include strategy, creative, earned media, digital and corporate communications. The agency will also partner with Genuine Parts Company, the parent company of NAPA, to drive the corporate brand’s communication strategy forward. NAPA has also brought on Winston-Salem, N.C.-based The Variable as agency of record for brand strategy, creative, content and social; and Merkle as its CRM agency, to lead customer marketing and enhance the existing loyalty work for the company’s NAPA Rewards program. NAPA’s network extends to more than 17,000 NAPA AutoCare and AutoCare Collision Centers across the US.
CLOUT is named public relations and diversity outreach agency of record for the IRONMAN Foundation. In addition to overseeing PR and community outreach efforts for the foundation, CLOUT will serve as its press liaison. The agency will also lead engagements for the IRONMAN Foundation's diversity initiative, Race For Change, at the grassroots level. “We're pleased to have CLOUT's strategic counsel and support in implementing key PR and community outreach strategies to successfully achieve our mission of tangible and lasting impact for our race communities," said IRONMAN Foundation executive director Audra Tassone-Indeck.