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Allison+Partners lands Thrive Scholars, a nonprofit organization that provides opportunities for high-achieving students of color from economically disadvantaged communities. The agency is tasked with increasing Thrive Scholars’ visibility as they work to expand their program across the US. Thrive’s six-year program supports students starting their junior year of high school and throughout college by providing expert college advising, academic preparation, social-emotional support, financial help, and career development services. “We’re excited to move forward with Allison+Partners to share Thrive’s impact more broadly with the key influencers and stakeholders of our work and the corporate community as we seek to expand opportunities for our Scholars,” said Thrive Scholars CEO Steve Stein.
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5W Public Relations wins Dragon Hemp, a line of wellness products composed of hybrid formulations infused with CBD, additional clean-sourced Chinese Herbs and other botanicals. 5W will work with the client to generate media aimed at achieving mass consumer engagement and industry awareness, introducing Dragon Hemp's custom formulas and showcasing their benefits. Developed by sports medicine acupuncturist Kevin Menard, Dragon Hemp products are available in delivery formats including tinctures, balms and capsules.
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Golin is appointed as PR agency for NAPA Auto Parts. Golin’s work will include strategy, creative, earned media, digital and corporate communications. The agency will also partner with Genuine Parts Company, the parent company of NAPA, to drive the corporate brand’s communication strategy forward. NAPA has also brought on Winston-Salem, N.C.-based The Variable as agency of record for brand strategy, creative, content and social; and Merkle as its CRM agency, to lead customer marketing and enhance the existing loyalty work for the company’s NAPA Rewards program. NAPA’s network extends to more than 17,000 NAPA AutoCare and AutoCare Collision Centers across the US.
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CLOUT is named public relations and diversity outreach agency of record for the IRONMAN Foundation. In addition to overseeing PR and community outreach efforts for the foundation, CLOUT will serve as its press liaison. The agency will also lead engagements for the IRONMAN Foundation's diversity initiative, Race For Change, at the grassroots level. “We're pleased to have CLOUT's strategic counsel and support in implementing key PR and community outreach strategies to successfully achieve our mission of tangible and lasting impact for our race communities," said IRONMAN Foundation executive director Audra Tassone-Indeck.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
