360PR+ has acquired New York lifestyle shop CRC, which was launched in 2007 by Cindy Riccio to work in the personal care, beauty, health & wellness, food, tech and home goods categories.
Riccio, who takes the executive VP post at 360PR+, worked as director of communications at Horizon Media, VP at Hanesbrands, director of advertising & communications at L’Oreal and director of PR at Sara Lee branded apparel prior to setting up her shop.
CRC clients have included Hanes Hosiery, Donna Karan Hosiery, Maidenform, Kenneth Cole and Ted Baker Watches, Samsung Home Appliance, Chesapeake Bay Candle Company, Ceramedx Natural Ceramide Skincare, Jovial Pasta, Simply Protein and Deep River Snacks.
360PR+ CEO Laura Tomasetti said her firm has collaborated with CRC and found “a clear, natural cultural fit with our two organizations.”
Tomasetti’s shop represents Hasbro, Houghton Mifflin Harcourt, illy Caffé, Mass. Bay Brewing Co., Nasoya, Netflix, Nintendo of America, Pete & Gerry’s Organic Eggs, Rockport Co.., Silver Hills Bakery, Sweethearts Candy, Trek Bicycle, United Natural Foods, Inc. and Virgin Airlines.