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Strategic Objectives lands The Canadian Centre to End Human Trafficking, a charitable organization. It is leading a multi-channel communication strategy that culminates on National Human Trafficking Awareness Day (Feb. 22), working with a team that includes branding and advertising agency Good&Ready and digital marketing firm Hotspex Media. The program, which is aimed at helping all Canadians learn about the issue and identify the signs of human trafficking and sex trafficking, began with a media relations campaign to counter misperceptions around the issue, as well as raising awareness for the organization’s hotline. It also includes PR, social media, digital advertising, audio news releases, subway advertising, convenience stores ads and even a cat meme.
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Rubenstein Public Relations is retained as agency of record for Ballet Beautiful, which offers barre and online fitness programs. Founded in 2010 by professional ballerina and celebrity trainer Mary Helen Bowers, Ballet Beautiful has members in over 134 countries around the world. "As Ballet Beautiful continues to expand its digital footprint and brand development, we are thrilled to renew our partnership with RPR," said Bowers. "We are confident that RPR's leadership in creating consistent brand exposure and comprehensive strategies will once again generate successful results for us."
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5W Public Relations handles iDEAL Semiconductor, a power semiconductor company. 5WPR has been tasked with executing the brand’s media relations strategy, with a focus on introducing iDEAL Semiconductor to top-tier media before its power semiconductor launch. The company’s technology has wide-ranging device applications where power efficiency matters, including emerging markets such as artificial intelligence, big data and electric vehicles.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
