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Strategic Objectives lands The Canadian Centre to End Human Trafficking, a charitable organization. It is leading a multi-channel communication strategy that culminates on National Human Trafficking Awareness Day (Feb. 22), working with a team that includes branding and advertising agency Good&Ready and digital marketing firm Hotspex Media. The program, which is aimed at helping all Canadians learn about the issue and identify the signs of human trafficking and sex trafficking, began with a media relations campaign to counter misperceptions around the issue, as well as raising awareness for the organization’s hotline. It also includes PR, social media, digital advertising, audio news releases, subway advertising, convenience stores ads and even a cat meme.
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Rubenstein Public Relations is retained as agency of record for Ballet Beautiful, which offers barre and online fitness programs. Founded in 2010 by professional ballerina and celebrity trainer Mary Helen Bowers, Ballet Beautiful has members in over 134 countries around the world. "As Ballet Beautiful continues to expand its digital footprint and brand development, we are thrilled to renew our partnership with RPR," said Bowers. "We are confident that RPR's leadership in creating consistent brand exposure and comprehensive strategies will once again generate successful results for us."
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5W Public Relations handles iDEAL Semiconductor, a power semiconductor company. 5WPR has been tasked with executing the brand’s media relations strategy, with a focus on introducing iDEAL Semiconductor to top-tier media before its power semiconductor launch. The company’s technology has wide-ranging device applications where power efficiency matters, including emerging markets such as artificial intelligence, big data and electric vehicles.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
