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Strategic Objectives lands The Canadian Centre to End Human Trafficking, a charitable organization. It is leading a multi-channel communication strategy that culminates on National Human Trafficking Awareness Day (Feb. 22), working with a team that includes branding and advertising agency Good&Ready and digital marketing firm Hotspex Media. The program, which is aimed at helping all Canadians learn about the issue and identify the signs of human trafficking and sex trafficking, began with a media relations campaign to counter misperceptions around the issue, as well as raising awareness for the organization’s hotline. It also includes PR, social media, digital advertising, audio news releases, subway advertising, convenience stores ads and even a cat meme.
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Rubenstein Public Relations is retained as agency of record for Ballet Beautiful, which offers barre and online fitness programs. Founded in 2010 by professional ballerina and celebrity trainer Mary Helen Bowers, Ballet Beautiful has members in over 134 countries around the world. "As Ballet Beautiful continues to expand its digital footprint and brand development, we are thrilled to renew our partnership with RPR," said Bowers. "We are confident that RPR's leadership in creating consistent brand exposure and comprehensive strategies will once again generate successful results for us."
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5W Public Relations handles iDEAL Semiconductor, a power semiconductor company. 5WPR has been tasked with executing the brand’s media relations strategy, with a focus on introducing iDEAL Semiconductor to top-tier media before its power semiconductor launch. The company’s technology has wide-ranging device applications where power efficiency matters, including emerging markets such as artificial intelligence, big data and electric vehicles.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
