Strategic Objectives lands The Canadian Centre to End Human Trafficking, a charitable organization. It is leading a multi-channel communication strategy that culminates on National Human Trafficking Awareness Day (Feb. 22), working with a team that includes branding and advertising agency Good&Ready and digital marketing firm Hotspex Media. The program, which is aimed at helping all Canadians learn about the issue and identify the signs of human trafficking and sex trafficking, began with a media relations campaign to counter misperceptions around the issue, as well as raising awareness for the organization’s hotline. It also includes PR, social media, digital advertising, audio news releases, subway advertising, convenience stores ads and even a cat meme.


Rubenstein Public Relations is retained as agency of record for Ballet Beautiful, which offers barre and online fitness programs. Founded in 2010 by professional ballerina and celebrity trainer Mary Helen Bowers, Ballet Beautiful has members in over 134 countries around the world. "As Ballet Beautiful continues to expand its digital footprint and brand development, we are thrilled to renew our partnership with RPR," said Bowers. "We are confident that RPR's leadership in creating consistent brand exposure and comprehensive strategies will once again generate successful results for us."


5W Public Relations handles iDEAL Semiconductor, a power semiconductor company. 5WPR has been tasked with executing the brand’s media relations strategy, with a focus on introducing iDEAL Semiconductor to top-tier media before its power semiconductor launch. The company’s technology has wide-ranging device applications where power efficiency matters, including emerging markets such as artificial intelligence, big data and electric vehicles.