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| Jeff Lambert |
Lambert CEO and founder Jeff Lambert is named global chair-elect of PROI Worldwide. He will assume the global chair role in June, upon completion of the term of Ciro Dias dos Reis, president of Imagem Corporativa, based in Brazil. “I’m humbled and honored to follow the legacy of strong PROI leaders and work with the International Management Board to lead the organization in the coming years,” Lambert said. PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 55 countries, representing more than $913 million in revenue and 6,900 employees.
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| Shari Boyer |
Revolution Global, a multi-state cannabis operator, names Shari Boyer chief marketing officer. Boyer was previously CEO and founder of Good Solutions Group, a cause marketing, experiential marketing and sports marketing firm that has represented such brands as Coca-Cola, Subaru and Toyota. She is also founder of Plant Society, an education platform and retail brand that focuses on natural remedies. Boyer has also held brand marketing positions at Nestle USA and Procter & Gamble. Revolution president and COO Dusty Shroyer said that Boyer has the "expertise, invaluable skill sets, and, most importantly, the passion to support Revolution."
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| Arturo Pena |
SoftServe digital consultant appoints Arturo Pena as chief marketing officer. Pena comes to SoftServe from information technology services and consulting company Cognizant, where he served as vice president of global marketing, leading teams across North America, Europe and APAC. He was previously director, revenue marketing at GE Digital. In his new position, Pena will be responsible for spearheading SoftServe’s global marketing efforts. “Arturo is dedicated to developing high-performing marketing teams, and he knows our people are essential for growth and competitive differentiation,” said SoftServe CEO Chris Baker.




Evan Shenkman, who has 25 years of law firm experience, is now a partner at professional services firm Baretz+Brunelle. He helped design and implement the first generative AI product for legal professionals.
Accenture brings on Emma Chalwin as CMO, effective Oct. 1. Chalwin joins Accenture from Workday, where she also served as CMO, with responsibility for building the brand and driving customer demand in markets around the world... The Vitamin Shoppe appoints Kimberley Gardiner EVP, chief marketing and growth officer. She joins from Tractor Supply Company... Fluent, a provider of commerce media solutions, names Jeanniey Walden as CMO.
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP.
Burson Brussels chief client officer Ruud Wassen has moved to Consello to open its outpost in the headquarters city of NATO and the European Union.



