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| Jeff Lambert |
Lambert CEO and founder Jeff Lambert is named global chair-elect of PROI Worldwide. He will assume the global chair role in June, upon completion of the term of Ciro Dias dos Reis, president of Imagem Corporativa, based in Brazil. “I’m humbled and honored to follow the legacy of strong PROI leaders and work with the International Management Board to lead the organization in the coming years,” Lambert said. PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 55 countries, representing more than $913 million in revenue and 6,900 employees.
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| Shari Boyer |
Revolution Global, a multi-state cannabis operator, names Shari Boyer chief marketing officer. Boyer was previously CEO and founder of Good Solutions Group, a cause marketing, experiential marketing and sports marketing firm that has represented such brands as Coca-Cola, Subaru and Toyota. She is also founder of Plant Society, an education platform and retail brand that focuses on natural remedies. Boyer has also held brand marketing positions at Nestle USA and Procter & Gamble. Revolution president and COO Dusty Shroyer said that Boyer has the "expertise, invaluable skill sets, and, most importantly, the passion to support Revolution."
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| Arturo Pena |
SoftServe digital consultant appoints Arturo Pena as chief marketing officer. Pena comes to SoftServe from information technology services and consulting company Cognizant, where he served as vice president of global marketing, leading teams across North America, Europe and APAC. He was previously director, revenue marketing at GE Digital. In his new position, Pena will be responsible for spearheading SoftServe’s global marketing efforts. “Arturo is dedicated to developing high-performing marketing teams, and he knows our people are essential for growth and competitive differentiation,” said SoftServe CEO Chris Baker.
Highwire names Kelly Losko as CFO. Losko joins the agency from OLIVER Agency, where she was CFO, North America....TCW, a Los-Angeles based financial services company, brings on Lindsay DeLarme as global head of marketing & communications. DeLarme previously spending 13 years at Oaktree Capital, most recently serving as head of marketing and communications.... o9 Solutions, developer of the “Digital Brain,” names Adriel Sanchez CMO, a newly created position at the company. 
The National Association of Corporate Directors has named Brunswick Group veteran Mohamed Younis senior VP of content.
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
