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| Philippe Krakowsky |
Interpublic posted a 15 percent jump in Q4 revenues to $2.9B as the firm helped clients adapt and enhance their businesses to meet the challenges and opportunities of the digital economy, according to CEO Philippe Krakowsky.
He noted that IPG entered 2022 with "significant operating momentum" as companies look for partners with "first-party data management, performance media, creative ad tech and direct-to-consumer commerce" capabilities.
IPG DXTRA, the collective of 27 brands including Weber Shandwick, Golin, R&CPMK, DeVries Global and Current Global, registered a 14 percent growth in Q4 revenues to $340.4M. It was up 15.1 percent, organically.
For the full year, IPG DXTRA chalked up 10.9 percent growth to $1.3B and 10.6 percent on an organic basis.
Andy Polansky, CEO of IPG DXTRA, said the PR operation posted double-digit Q4 growth on both a reported and organic basis.
PR reported a double-digit increase for the full year and a high single-digit jump organically.
He said spending was strong across all regions and practices.
Polansky singled out automotive, CPG, financial services, healthcare and technology as robust performers. The key North America and UK market posted double-digit gains for both Q4 and 2021.
Krakowsky anticipates 2022 to be "another year of strong growth on top of our multi-year, industry-leading performance." He is looking for organic growth of five percent during the current year.
Interpublic's 2021 revenues advanced 13 percent to $10.2B. Operating profit soared to $1.4B from $588.4M in 2020.
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