Mackey Reed, who was deputy director for paid media for Mike Bloomberg’s presidential campaign, has joined SKDK as senior VP as the Stagwell unit gears up its political advertising unit ahead of the 2022 midterm elections.
She was in charge of creative and production of Bloomberg’s more than $400M TV advertising push.
Earlier, she was spokesperson and strategist for Everytown for Gun Safety, which is largely bankrolled by Bloomberg Philanthropies to advocate for gun control laws.
Reed began her career as an intern on John McCain’s 2008 presidential run.
SKDK played a major role in the 2020 presidential campaign.
Anita Dunn, a founding member of SKDK, was a senior advisor to Joe Biden and Kamala Harris during the campaign and worked in the White House during the transition before returning to the firm.