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The Ontario Ministry of Economic Development has hired Edelman to promote the Canadian province as a top automotive manufacturing center and a strong partner to the US.
The contract went into effect Jan. 26, which was before the Ottawa truckers strike forced automakers to cut production.
The No. 1 independent PR firm will highlight collaboration and trade ties between the US and Ontario and how the relationship results in mutually beneficial job creation.
Vehicle assembly and auto parts production accounts for more than 100 jobs in Ontario.
Global automakers have invested more than $6B in Ontario during the past two years, including $4B to fund the transformation to electric vehicle production.
Edelman also will attempt to block any “Buy American” provision of US infrastructure legislation and advocate for an integrated “Buy North American” approach instead.
Edelman’s team includes Scott Evans, Toronto GM; Daniel Workman, Washington-based senior VP; and Lauren Nucciarone, Neil Trotter and Rajiv Prasad, who are members of the international marketing and promotion unit.


Rubenstein PR has signed on to promote the campaign of Uganda’s Olara Otunnu, 76, for the Secretary-General of the United Nations.
Milton Advisers is working the media on behalf of former Argentina First Lady and president Cristina Fernández de Kirchner, who was convicted of fraud in 2025 and slapped with a lifetime ban from public office.
WPP's Ogilvy Group unit handles PR for Saudi Arabia’s CEER Motors and its flagship Exobot electric sedan and SUV vehicles.
Squire Patton Boggs has signed on to provide lobbying services to embattled Yemen.
GlobalPoint International has signed on to position Sudan’s Democratic Civilian Forces group as the best option to restore stability and prosperity in the war-torn country.



