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KCSA Strategic Communications is handling Wall Street and the media in the $327M cannabis deal that has Safe Harbor Financial going public via a merger with blank check company, Northern Lights Acquisition Corp.
Established in 2015 by Partner Colorado Credit Union, Safe Harbor Financial has processed more than $11B in cannabis transactions in about 20 states.
It sees growth ahead as the US has more than 70K cannabis-tied businesses that expect combined revenues to double to more than $46B by 2025.
Sundie Seefried, CEO of Safe Harbor Financial, says her team has pioneered “what many consider the industry standard cannabis banking platform.”
Her goal is “to become a one-stop-shop for cannabis business financial needs.”
Kris Krane, founder/president of 4Front Ventures, which cultivates, distributes and processes cannabis, heads KSCA’s weed practice.
It was the first integrated PR/IR firm to launch a cannabis practice nine years ago.
Kekst CNC represents Public Storage as it acquires National Storage Affiliates, which uses Joele Frank for media work, to create the world’s largest self-storage owner & operator.
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
