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FleishmanHillard is handling US media relations for this month’s opening of the Museum of the Future in Dubai, which is part of the United Arab Emirates.
The facility will feature interactive exhibits and activities to transport visitors to 2071, where guests can explore projected developments in science and technology.
The exhibits will deal with topics including space travel and living, climate change, ecology, health & wellness and spirituality.
FH says its work for the Museum is geared to generating a positive reputational image for the UAE and is not intended to influence US policy towards it.
It began the media outreach on Feb. 7 and its effort will run through April 15.
FH has Michael Schmidt and Amanda Jada in DC, and Colin Hart in New York handling the effort.
The Omnicom unit promoted the UAE’s 2021 “Mission to Mars” program.


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Danny O’Brien, who was Fox Corp. executive VP and head of government relations, has signed on to represent the Embassy of Qatar.
The London office of Burson Group has retained Finn Partners’ New York office to strengthen the visibility of Ras Al Khaimah, which is one of the United Arab Emirates.
Hogan Lovells has expanded its relationship with Ukraine to reflect the implementation of the 50/50 US-Ukrainian partnership to develop its critical minerals.
Brownstein Hyatt Farber Schreck has agreed to provide government relations and PA services to the Kingdom of Morocco.



