FleishmanHillard is handling US media relations for this month’s opening of the Museum of the Future in Dubai, which is part of the United Arab Emirates.
The facility will feature interactive exhibits and activities to transport visitors to 2071, where guests can explore projected developments in science and technology.
The exhibits will deal with topics including space travel and living, climate change, ecology, health & wellness and spirituality.
FH says its work for the Museum is geared to generating a positive reputational image for the UAE and is not intended to influence US policy towards it.
It began the media outreach on Feb. 7 and its effort will run through April 15.
FH has Michael Schmidt and Amanda Jada in DC, and Colin Hart in New York handling the effort.
The Omnicom unit promoted the UAE’s 2021 “Mission to Mars” program.