 |
Taft Communications is elected to partnership in PROI Worldwide. Founded in 1983 and based in the Princeton area of New Jersey, Taft focuses on communications to drive purpose and impact. Much of its work centers on sustainability; diversity, equity & inclusion; employee engagement; social impact; health and other ESG topics. “ESG programs are an important and growing part of the work done by many PROI Partners around the world,” said PROI Worldwide global chair Ciro Dias Reis. “Taft Communications’ purpose-driven model fits well within the culture of our entrepreneurial network and brings additional perspectives in this area.” PROI Worldwide encompasses more than 85 PR and communications businesses in 165 cities and 55 countries.
 |
The University of Florida College of Journalism and Communications forms the Consortium on Trust in Media and Technology Consulting Council, a team of senior executives from journalism, technology, gaming and strategic communications, who will advise the Consortium on industry trends and activity and provide feedback on programs and research. The council includes, among others, Google head of global partnerships/search Banks Baker, Center for Public Integrity CEO Paul Cheung, StoryCorps CEO Sandra Clark and Omnicom Media Group senior vice president, marketplace intelligence Ben Hovaness. “The Consortium on Trust in Media and Technology is charged with investigating ways to restore and advance trust in media and technology as a vital part of civic life,” said CTMT managing director Janet Coats. Funds to enable the creation and support of the Consulting Council were provided through a gift from UF alumni Mitchell and Elissa Habib.
 |
| Cessie Cerrato |
Cessie C. Communications, a public relations and social media influencer marketing agency, is launched by Cessie Cerrato. Cerrato was previously vice president of public relations for Palace Resorts and Le Blanc Spa Resorts, a chain of resorts in Mexico and Jamaica. The new firm, which has offices in Miami and New York City, specializes in the lifestyle, beauty, luxury travel and hospitality sectors. It starts business with a client roster that includes Leviticus Lifestyle & Travel, Turk Hospitality and Rumore Beauty, an e-commerce platform dedicated to the discovery of Russian beauty brands in the US.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
