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Taft Communications is elected to partnership in PROI Worldwide. Founded in 1983 and based in the Princeton area of New Jersey, Taft focuses on communications to drive purpose and impact. Much of its work centers on sustainability; diversity, equity & inclusion; employee engagement; social impact; health and other ESG topics. “ESG programs are an important and growing part of the work done by many PROI Partners around the world,” said PROI Worldwide global chair Ciro Dias Reis. “Taft Communications’ purpose-driven model fits well within the culture of our entrepreneurial network and brings additional perspectives in this area.” PROI Worldwide encompasses more than 85 PR and communications businesses in 165 cities and 55 countries.
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The University of Florida College of Journalism and Communications forms the Consortium on Trust in Media and Technology Consulting Council, a team of senior executives from journalism, technology, gaming and strategic communications, who will advise the Consortium on industry trends and activity and provide feedback on programs and research. The council includes, among others, Google head of global partnerships/search Banks Baker, Center for Public Integrity CEO Paul Cheung, StoryCorps CEO Sandra Clark and Omnicom Media Group senior vice president, marketplace intelligence Ben Hovaness. “The Consortium on Trust in Media and Technology is charged with investigating ways to restore and advance trust in media and technology as a vital part of civic life,” said CTMT managing director Janet Coats. Funds to enable the creation and support of the Consulting Council were provided through a gift from UF alumni Mitchell and Elissa Habib.
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| Cessie Cerrato |
Cessie C. Communications, a public relations and social media influencer marketing agency, is launched by Cessie Cerrato. Cerrato was previously vice president of public relations for Palace Resorts and Le Blanc Spa Resorts, a chain of resorts in Mexico and Jamaica. The new firm, which has offices in Miami and New York City, specializes in the lifestyle, beauty, luxury travel and hospitality sectors. It starts business with a client roster that includes Leviticus Lifestyle & Travel, Turk Hospitality and Rumore Beauty, an e-commerce platform dedicated to the discovery of Russian beauty brands in the US.
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
