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University College Dublin, which has more than 33K students, is looking for a firm to help bolster its social media capabilities.
It wants a partner “to provide social media listening, social insight, audience segmentation and identification, and competitor analysis services and related tools for the university relations office,” according to the RFP.
The selected firm will enable Ireland’s biggest university to “analyze signals from across its online audiences and data sources, including social media, online search, online news media, blogs, forums and web analytics.”
The tools provided by the successful firm will help UCD “professionally manage its channels and audience engagement, and to identify and gauge emerging issues.”
UCD plans to issue a two-year contract with options to renew for an additional two years.
Proposals are due March 4 at www.eTenders.gov.ie.


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