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BMF checks into Loews Hotels & Co. BMF will serve as a strategic communications partner to bolster the branded owner and operator’s “Welcoming you like Family” messaging. The agency is also being tapped to help evolve Loews Hotels’ branded programs (including Loews Loves Families and Flavor by Loews Hotels) and launch a new dedicated focus around weddings and group offerings. “Tapping BMF as our agency partner in raising awareness and garnering earned media is going to allow us to be creative, disruptive and proactive with both consumer and industry audiences,” said Loews Hotels & Co senior vice president brand & communications Sarah Murov.
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MSS Media partners with The Inspired Company on a campaign to raise awareness of Therapute, a new app intended to destigmatize mental health issues, eliminate roadblocks to getting help and provide access to care. AS part of its work, MSS will execute media buy and placement services for the New Jersey/New York City-based benefit corporation’s upcoming ad campaign. Therapute is designed to deliver access to therapy, life coaching, psychiatry, counseling, mentorship and more. The app helps users manage their search, schedule, and payment. It also offers a full-stack platform for professionals to manage their private practice in one place.
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Barbara Wagner Communications, which recently celebrated its first anniversary, is working with artist Charlie Hewitt on Hopeful, a project employing sculptures and billboards across the country to spread a message of optimism. The agency is getting out the word about the initiative through outreach to print, TV, radio and blogs, as well as an online campaign. Its efforts have already attracted such outlets as the New York Times and the AP, which will be running a story next week. BWC has also signed on with Tavros Holdings and Charney Companies for their three new developments in the Gowanus area of Brooklyn and Fetner Properties, to promote existing and new development properties.
Thunderly is engaged by early childhood education company Celebree School, to lead a comprehensive digital marketing and franchise development support program... CIIC PR adds Kemetale, which offers intimate Nile cruises, to its roster of luxury travel clients... Bloomerang PR, a Denver-based agency is named Colorado agency of record for the Sundance Film Festival as the event pulls up stakes in its longtime Park City, UT home and heads to Boulder.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
