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BMF checks into Loews Hotels & Co. BMF will serve as a strategic communications partner to bolster the branded owner and operator’s “Welcoming you like Family” messaging. The agency is also being tapped to help evolve Loews Hotels’ branded programs (including Loews Loves Families and Flavor by Loews Hotels) and launch a new dedicated focus around weddings and group offerings. “Tapping BMF as our agency partner in raising awareness and garnering earned media is going to allow us to be creative, disruptive and proactive with both consumer and industry audiences,” said Loews Hotels & Co senior vice president brand & communications Sarah Murov.
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MSS Media partners with The Inspired Company on a campaign to raise awareness of Therapute, a new app intended to destigmatize mental health issues, eliminate roadblocks to getting help and provide access to care. AS part of its work, MSS will execute media buy and placement services for the New Jersey/New York City-based benefit corporation’s upcoming ad campaign. Therapute is designed to deliver access to therapy, life coaching, psychiatry, counseling, mentorship and more. The app helps users manage their search, schedule, and payment. It also offers a full-stack platform for professionals to manage their private practice in one place.
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Barbara Wagner Communications, which recently celebrated its first anniversary, is working with artist Charlie Hewitt on Hopeful, a project employing sculptures and billboards across the country to spread a message of optimism. The agency is getting out the word about the initiative through outreach to print, TV, radio and blogs, as well as an online campaign. Its efforts have already attracted such outlets as the New York Times and the AP, which will be running a story next week. BWC has also signed on with Tavros Holdings and Charney Companies for their three new developments in the Gowanus area of Brooklyn and Fetner Properties, to promote existing and new development properties.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
