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BMF checks into Loews Hotels & Co. BMF will serve as a strategic communications partner to bolster the branded owner and operator’s “Welcoming you like Family” messaging. The agency is also being tapped to help evolve Loews Hotels’ branded programs (including Loews Loves Families and Flavor by Loews Hotels) and launch a new dedicated focus around weddings and group offerings. “Tapping BMF as our agency partner in raising awareness and garnering earned media is going to allow us to be creative, disruptive and proactive with both consumer and industry audiences,” said Loews Hotels & Co senior vice president brand & communications Sarah Murov.
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MSS Media partners with The Inspired Company on a campaign to raise awareness of Therapute, a new app intended to destigmatize mental health issues, eliminate roadblocks to getting help and provide access to care. AS part of its work, MSS will execute media buy and placement services for the New Jersey/New York City-based benefit corporation’s upcoming ad campaign. Therapute is designed to deliver access to therapy, life coaching, psychiatry, counseling, mentorship and more. The app helps users manage their search, schedule, and payment. It also offers a full-stack platform for professionals to manage their private practice in one place.
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Barbara Wagner Communications, which recently celebrated its first anniversary, is working with artist Charlie Hewitt on Hopeful, a project employing sculptures and billboards across the country to spread a message of optimism. The agency is getting out the word about the initiative through outreach to print, TV, radio and blogs, as well as an online campaign. Its efforts have already attracted such outlets as the New York Times and the AP, which will be running a story next week. BWC has also signed on with Tavros Holdings and Charney Companies for their three new developments in the Gowanus area of Brooklyn and Fetner Properties, to promote existing and new development properties.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
