Samsung Electronics America brings on Mark Lippert, who was US ambassador to South Korea during the Obama administration, as EVP and head of North America public affairs, effective March 1.
He will join Samsung from YouTube, where he was head of government affairs and public policy, APAC based in Singapore.
Lippert also did a three-year stint as VP at Boeing in Arlington, VA., and was chief of staff to Secretary of Defense Chuck Hagel.
He will lead Samsung's Washington, D.C. office and focus on corporate geopolitical, legislative and regulatory trends and policies in North America into the company’s corporate and business strategy.
"Mark brings decades of public policy experience to Samsung Electronics America, as well as a deep understanding of how geopolitics impacts business in the US,” said SEA chief executive officer KS Choi.