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| Heidi Hovland |
Edelman names former DeVries Global CEO Heidi Hovland, global chair of its food & beverage offering, effective Feb. 22. Hovland comes to Edelman from HH Strategic Communications, which she founded in March 2020. At DeVries, she led more than 200 people in eight offices across North America, Europe and Asia, as well as putting together an integrated communication offering that included creative, strategy and data analytics capabilities. Before that, she was a senior partner, deputy general manager and consumer products lead at FleishmanHillard. At Edelman, Hovland will be based in New York, overseeing the food & beverage sector’s more than 500 employees. The agency has also promoted Alison Borgmeyer, general manager of its Food & Beverage Center of Excellence, to chair of US food & beverage. “Heidi’s integrated communications and corporate reputation experience, paired with Alison’s deep nutrition and industry knowledge is a dream team that will allow us to deliver programs for clients that enable action, not just communication,” said Edelman CEO Richard Edelman.
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| Emily Culp |
Genexa, which bills itself as maker of “the world’s first clean medicines” (i.e., without artificial fillers), appoints Emily Culp as chief marketing officer. Culp was previously CEO of clean beauty brand Cover FX. Before that, she was global CMO at Keds, and has also held positions at Unilever, Clinique and Ogilvy & Mather. At Genexa, Culp will lead all branding, marketing and eCommerce. The company, with investors that include Gwyneth Paltrow and Chris Pratt, expanded its retail footprint into 45,000 stores nationwide in 2021. “Emily’s passion for and experience with mission-driven companies like ours will help us shape our voice and brand with customers,” said Genexa chair Brian Perkins.
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| Sophia Turner-Smith |
Kelley Kronenberg, a business law firm with 12 locations throughout Florida and the United States, hires Sophia Turner-Smith as chief marketing officer. Turner-Smith joins the firm from Bradesco BAC Florida Bank, where she also served as CMO. She has also held executive marketing positions at Wunderman and the University of Miami. At Kelley Kronenberg, Turner-Smith oversees the firm’s marketing, branding, media relations, events management, advertising, digital marketing, client experience, and business growth functions. “Sophia’s depth of knowledge working in the corporate realm and with international companies is a perfect match for our firm’s diverse, entrepreneurial culture,” said Kelley Kronenberg CEO and principal partner Michael Fichtel.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20. 
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development. 
