Josh Crick, who once headed Leo Burnett’s 300-person digital and content team, has joined BCW as chief digital officer for North America.
At the ad agency, Crick worked on campaigns for Firestone, Intel, Procter & Gamble, Kraft and Coca-Cola.
He also was a partner and chief innovation officer at United Collective and joined the WPP shop from Hearty, a Los Angeles shop that he co-founded to provide performance marketing strategies for clients.
Crick will oversee BCW’s NA digital, influencer, data analytics and performance media teams.
He reports to Brooke Hovey, BCW's NA president and global chief growth officer. She's excited about how his expertise in building digital experiences that engage audiences, move people, and drive clients’ businesses forward will boost BCW’s earned-plus offering.