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S-3 Group is working with Canada’s DC embassy to review the effectiveness of its Connect2Canada online platform.
The firm will help the embassy better communicate its advocacy messaging as well as its other activities across social media platforms.
The goal of the digital strategy is to tell a cohesive story that leads to greater C2C brand awareness across the US and stimulates interest in Canadian affairs.
S-3’s agreement calls for it to reimagine the diplomacy outreach beyond the embassy to include Canadian business executives, celebrities and thought leaders.
The work began Feb. 1 and runs through April 22. S-3 will receive payment of $28K for its efforts.


Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.



