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S-3 Group is working with Canada’s DC embassy to review the effectiveness of its Connect2Canada online platform.
The firm will help the embassy better communicate its advocacy messaging as well as its other activities across social media platforms.
The goal of the digital strategy is to tell a cohesive story that leads to greater C2C brand awareness across the US and stimulates interest in Canadian affairs.
S-3’s agreement calls for it to reimagine the diplomacy outreach beyond the embassy to include Canadian business executives, celebrities and thought leaders.
The work began Feb. 1 and runs through April 22. S-3 will receive payment of $28K for its efforts.


The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
Ontario has retained Capitol Counsel to support its interests related to the free trade agreement between Canada, Mexico and the US.
Mercury Public Affairs has agreed to perform PR, communications and government relations services for the
Manchester Trade is working to promote US investment in the minerals-rich Democratic Republic of the Congo.



