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WPP has acquired Village Marketing, a top influencer marketing shop headquartered in Manhattan.
Launched in 2013 by Vickie Segar, Village Marketing has 150 professionals who have worked for clients such as Nike, Spotify, Netflix, Harry’s, SoulCycle and Joe Biden’s presidential campaign.
WPP CEO Mark Read expects Village Marketing to help “some of the world’s leading brands use influencer content alongside performance marketing strategies to drive results.”
Segar believes the creator economy and influencer marketing have long been widely misunderstood and undervalued.
“This acquisition is a massive opportunity for us to leverage the expertise of a global leader to both turbocharge our investment in the creator economy and integrate influencer marketing into the broader marketing ecosystem,” she said.
Village Marketing will become part of the Wunderman Thompson network.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
Swoop, healthcare marketing firm majority owned by New Mountain Capital, acquires Nimble, prescription management platform.
Arketi Group, an Atlanta digital marketing and B2B PR shop, has acquired Braithwaite Communications of Philadelphia.
Infinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.
Public Policy Holding Company’s MultiState Assocs. government relations unit has hired Lee Cowen and Nicholas Evans via the acquisition of their respective firms, Cowen Consulting and Putnam Strategies.
