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WPP has acquired Village Marketing, a top influencer marketing shop headquartered in Manhattan.
Launched in 2013 by Vickie Segar, Village Marketing has 150 professionals who have worked for clients such as Nike, Spotify, Netflix, Harry’s, SoulCycle and Joe Biden’s presidential campaign.
WPP CEO Mark Read expects Village Marketing to help “some of the world’s leading brands use influencer content alongside performance marketing strategies to drive results.”
Segar believes the creator economy and influencer marketing have long been widely misunderstood and undervalued.
“This acquisition is a massive opportunity for us to leverage the expertise of a global leader to both turbocharge our investment in the creator economy and integrate influencer marketing into the broader marketing ecosystem,” she said.
Village Marketing will become part of the Wunderman Thompson network.
Excellera, the Milan-based corporate affairs firm focused on the EMEA region, has acquired Alma Strategic Communications, a top UK financial PR shop.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
