NBCUniversal says that the Beijing Winter Olympics racked up the smallest prime-time audience ever recorded for the games. This year’s average of 11.4 million viewers was down 42 percent from the 19.8 million average number of viewers brought in during the 2018 Pyeongchang games. Those figures follow a similarly disappointing perfomance for the 2020 Tokyo games, which only managed to pull in an average of 15.5 million viewers—down more than 43 percent from the 27.5 million recorded for the 2016 Rio de Janeiro games. NBC is in the middle of a $75.5 billion that gives it the US right to air the Olympics through 2032.
Truth Social, Donald Trump’s social-networking platform, is up and running—sort of. According to a report in the Wall Street Journal, some potential users say they were unable to create an account or got error messages when they tried setting up an account. But snafus do not seem to be dimming the platform’s prospects. Truth Social currently sits at #1 on the App Store’s ranking of free apps, and Digital World Acquisition Corp., the blank-check company that is merging with Trump Media & Technology, saw its shares jump by 19 percent in premarket trading on Feb. 22. “I’m sure this isn’t the company’s fault,” one App Store commenter said. “I’m sure it’s the corrupt liberals at Apple.”
Tegna, which owns 64 television stations in 51 US markets, is acquired via a partnership deal between private equity firms Standard General and Apollo Global Management. Standard General founding partner Soo Kim will become Tegna's chairman, and its CEO, Deb McDermott, will serve as Tegna’s chief executive officer. The partners beat out a rival offer from Byron Allen’s Allen Media Group. Apollo acquired a controlling interest in the TV stations that had been operated by Cox Media Group in 2019, and the Hollywood Reporter says that Tegna stations in Austin, Dallas and Houston are expected to be acquired by Cox in the wake of the deal. Tegna was spun off from Gannett in 2015 as a separate, publicly traded company.