Crosby Marketing Communications brings on Rob Schnapp as executive creative director. Schnapp joins Crosby from Coyne PR, where he was executive creative director for eight years. Previously, he served as senior vice president, creative director at Young & Rubicam. He has worked on such efforts as the “Could’ve Had a V8” campaign and has created campaigns for clients including the NFL Players Association, Humana and Food Bank for New York City. At Crosby, he will head up a team of more than 30 creatives to develop integrated campaigns for the firm’s health, nonprofit cause and federal government clients. “He has a blue-chip background and collaborative spirit that will inspire everyone to take our creative work to even greater heights,” said Crosby president and CEO Raymond Crosby.
Church’s Chicken promotes Claudia Lezcano to senior vice president US marketing. Lezcano was previously vice president, brand strategy and activation at the company. Before coming to Church’s, she handled product marketing at Celebrity Cruises. Her previous positions include head of marketing for the Miami Marlins and chief marketing officer for the Miami Dolphins. In her new role at Church’s, Lezcano will oversee brand strategy, creative, media and product R&D divisions across the US, reporting directly to President and CEO, Joe Christina. “Claudia has the vision and attitude to help us fulfill our next 5-Year Strategic Plan,” said Christina.
E-bike manufacturer VanMoof hires former Nike senior director, brand marketing Jonathan Hum as global chief marketing officer. Hum joins VanMoof from MasterClass, where he was head of marketing. He has also served as managing director at design and communications agency AKQA. At VanMoof, Hum will lead across all aspects of the brand's marketing output. “Jonathan’s appointment gives VanMoof a massive injection of expertise from the highest levels of international brand building. His creative vision and sharp marketing know-how will help us take VanMoof marketing capabilities to the next level," said VanMoof CEO and co-founder Taco Carlier.