CRC, which is part of 360+PR, lands The Glenrothes Single Malt Scotch by Edrington Americas, the brand’s owner. CRC will work with The Glenrothes brand to raise its profile in the US and broaden awareness among ultra-premium Scotch Whisky enthusiasts, employing its new platform, Look Beyond. Edrington’s portfolio also include The Macallan, along with The Famous Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum. The company also has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey in the American Whiskey category. “CRC’s understanding of discerning consumers, and their demonstrated expertise breaking through to them, will be critical to bringing The Glenrothes to ideal audiences,” said Edrington senior brand manager Lindsey Nauman.
Hemsworth Communications signs on as US PR agency of record for Explore Gwinnett and the ATL Airport District. The agency has been tasked with increasing Gwinnett County’s local and regional presence through highlighting its arts and culture, film and television and food and beverage scenes. Hemsworth will work with the AAD to showcase the area’s culture and diversity, while also highlighting its extensive convention, meeting and special event opportunities. Other new additions to the firm’s roster of Georgia-based clients are the Georgia International Convention Center, Gateway Center Arena and College Park Golf Course. In representing its new Georgia clients, Hemsworth will focus on national, regional and local media relations, as well as creative campaign development, event promotion and industry thought leadership,
Arcalea is appointed agency of record across several marketing and advertising disciplines by Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. Arcalea will support the institution's goals by leading paid media, consulting, and advertising strategies. It will also create and develop Medill's marketing strategies through a variety of digital channels. "Arcalea's depth of experience and quantitative approach stood out in the selection process, and will help Medill to reach the next generation of leaders," said Medill director of marketing, communications and special event Sara Brazeal.