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CRC, which is part of 360+PR, lands The Glenrothes Single Malt Scotch by Edrington Americas, the brand’s owner. CRC will work with The Glenrothes brand to raise its profile in the US and broaden awareness among ultra-premium Scotch Whisky enthusiasts, employing its new platform, Look Beyond. Edrington’s portfolio also include The Macallan, along with The Famous Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum. The company also has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey in the American Whiskey category. “CRC’s understanding of discerning consumers, and their demonstrated expertise breaking through to them, will be critical to bringing The Glenrothes to ideal audiences,” said Edrington senior brand manager Lindsey Nauman.
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Hemsworth Communications signs on as US PR agency of record for Explore Gwinnett and the ATL Airport District. The agency has been tasked with increasing Gwinnett County’s local and regional presence through highlighting its arts and culture, film and television and food and beverage scenes. Hemsworth will work with the AAD to showcase the area’s culture and diversity, while also highlighting its extensive convention, meeting and special event opportunities. Other new additions to the firm’s roster of Georgia-based clients are the Georgia International Convention Center, Gateway Center Arena and College Park Golf Course. In representing its new Georgia clients, Hemsworth will focus on national, regional and local media relations, as well as creative campaign development, event promotion and industry thought leadership,
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Arcalea is appointed agency of record across several marketing and advertising disciplines by Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. Arcalea will support the institution's goals by leading paid media, consulting, and advertising strategies. It will also create and develop Medill's marketing strategies through a variety of digital channels. "Arcalea's depth of experience and quantitative approach stood out in the selection process, and will help Medill to reach the next generation of leaders," said Medill director of marketing, communications and special event Sara Brazeal.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
