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CRC, which is part of 360+PR, lands The Glenrothes Single Malt Scotch by Edrington Americas, the brand’s owner. CRC will work with The Glenrothes brand to raise its profile in the US and broaden awareness among ultra-premium Scotch Whisky enthusiasts, employing its new platform, Look Beyond. Edrington’s portfolio also include The Macallan, along with The Famous Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum. The company also has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey in the American Whiskey category. “CRC’s understanding of discerning consumers, and their demonstrated expertise breaking through to them, will be critical to bringing The Glenrothes to ideal audiences,” said Edrington senior brand manager Lindsey Nauman.
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Hemsworth Communications signs on as US PR agency of record for Explore Gwinnett and the ATL Airport District. The agency has been tasked with increasing Gwinnett County’s local and regional presence through highlighting its arts and culture, film and television and food and beverage scenes. Hemsworth will work with the AAD to showcase the area’s culture and diversity, while also highlighting its extensive convention, meeting and special event opportunities. Other new additions to the firm’s roster of Georgia-based clients are the Georgia International Convention Center, Gateway Center Arena and College Park Golf Course. In representing its new Georgia clients, Hemsworth will focus on national, regional and local media relations, as well as creative campaign development, event promotion and industry thought leadership,
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Arcalea is appointed agency of record across several marketing and advertising disciplines by Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. Arcalea will support the institution's goals by leading paid media, consulting, and advertising strategies. It will also create and develop Medill's marketing strategies through a variety of digital channels. "Arcalea's depth of experience and quantitative approach stood out in the selection process, and will help Medill to reach the next generation of leaders," said Medill director of marketing, communications and special event Sara Brazeal.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
