 |
CRC, which is part of 360+PR, lands The Glenrothes Single Malt Scotch by Edrington Americas, the brand’s owner. CRC will work with The Glenrothes brand to raise its profile in the US and broaden awareness among ultra-premium Scotch Whisky enthusiasts, employing its new platform, Look Beyond. Edrington’s portfolio also include The Macallan, along with The Famous Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum. The company also has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey in the American Whiskey category. “CRC’s understanding of discerning consumers, and their demonstrated expertise breaking through to them, will be critical to bringing The Glenrothes to ideal audiences,” said Edrington senior brand manager Lindsey Nauman.
 |
Hemsworth Communications signs on as US PR agency of record for Explore Gwinnett and the ATL Airport District. The agency has been tasked with increasing Gwinnett County’s local and regional presence through highlighting its arts and culture, film and television and food and beverage scenes. Hemsworth will work with the AAD to showcase the area’s culture and diversity, while also highlighting its extensive convention, meeting and special event opportunities. Other new additions to the firm’s roster of Georgia-based clients are the Georgia International Convention Center, Gateway Center Arena and College Park Golf Course. In representing its new Georgia clients, Hemsworth will focus on national, regional and local media relations, as well as creative campaign development, event promotion and industry thought leadership,
 |
Arcalea is appointed agency of record across several marketing and advertising disciplines by Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. Arcalea will support the institution's goals by leading paid media, consulting, and advertising strategies. It will also create and develop Medill's marketing strategies through a variety of digital channels. "Arcalea's depth of experience and quantitative approach stood out in the selection process, and will help Medill to reach the next generation of leaders," said Medill director of marketing, communications and special event Sara Brazeal.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
