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W Communications, which has offices in London and New York, is named US public relations agency partner for private aviation company Instajet. W will work with the brand to communicate its pricing strategies, which it says save charterers up to 30 percent compared with other providers. Following an initial European launch, Instajet is rolling out in the US. “The US market is very experienced at private jet travel,” said Instajet chief executive officer Nick Davis. “For us it was important to find the right partner to help introduce the brand to the domestic market, while understanding our British roots. W has just that, a rich legacy working with luxury, travel and aviation brands and the British nuance we were looking for.”
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Magrino is named agency of record for Conrad Tulum Riviera Maya and Hilton Tulum Riviera Maya All-Inclusive Resort. The agency will work on creative programming and brand awareness development for the properties in the US market through integrated public relations strategies and marketing campaigns. The Conrad Tulum Riviera Maya, which overlooks the private bays on the Mexican resort’s beaches, has 349 oceanfront room. The Hilton Tulum Riviera Maya, which is set to open this spring, will have 735 rooms suites. Margino is also AOR for the Hilton Vallarta Riviera and Hotel Louis, a boutique hotel in Wilson, Arkansas (about 45 miles from downtown Memphis).
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Proven Media is providing marketing communications services for the Council for Federal Cannabis Regulation, DIZPOT, and RR Brothers Group. For the CFCR, a 501(c)(3) and 501(c)(4) non-profit, Proven Media has been named as the organization’s media relations agency, in a collaboration with agency Winter | Brontman | Fried. DIZPOT, a national branding and logistics company providing packaging for the cannabis industry, has named Proven as its public relations agency of record. RR Brothers Group, a national THC edibles company, has engaged the agency as AOR for marketing communications strategy, branding, media buying strategy, social media, advertising campaign creation, and public relations.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
