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W Communications, which has offices in London and New York, is named US public relations agency partner for private aviation company Instajet. W will work with the brand to communicate its pricing strategies, which it says save charterers up to 30 percent compared with other providers. Following an initial European launch, Instajet is rolling out in the US. “The US market is very experienced at private jet travel,” said Instajet chief executive officer Nick Davis. “For us it was important to find the right partner to help introduce the brand to the domestic market, while understanding our British roots. W has just that, a rich legacy working with luxury, travel and aviation brands and the British nuance we were looking for.”
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Magrino is named agency of record for Conrad Tulum Riviera Maya and Hilton Tulum Riviera Maya All-Inclusive Resort. The agency will work on creative programming and brand awareness development for the properties in the US market through integrated public relations strategies and marketing campaigns. The Conrad Tulum Riviera Maya, which overlooks the private bays on the Mexican resort’s beaches, has 349 oceanfront room. The Hilton Tulum Riviera Maya, which is set to open this spring, will have 735 rooms suites. Margino is also AOR for the Hilton Vallarta Riviera and Hotel Louis, a boutique hotel in Wilson, Arkansas (about 45 miles from downtown Memphis).
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Proven Media is providing marketing communications services for the Council for Federal Cannabis Regulation, DIZPOT, and RR Brothers Group. For the CFCR, a 501(c)(3) and 501(c)(4) non-profit, Proven Media has been named as the organization’s media relations agency, in a collaboration with agency Winter | Brontman | Fried. DIZPOT, a national branding and logistics company providing packaging for the cannabis industry, has named Proven as its public relations agency of record. RR Brothers Group, a national THC edibles company, has engaged the agency as AOR for marketing communications strategy, branding, media buying strategy, social media, advertising campaign creation, and public relations.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
