MikeWorldWide promotes Tara Naughton to chief marketing and business development officer. Naughton previously led the agency's global consumer marketing practice for more than a decade. Before joining the agency, she was a senior vice president at Cohn & Wolfe (now BCW). In her new role, Naughton will develop and execute marketing initiatives and integrated communications services and drive new business opportunities to accelerate momentum for MWW growth. “Tara's passion for storytelling and a deep understanding of client needs make her the ideal choice to lead MWW's growth efforts and further represent our company to reach new employee and client audiences," said MikeWorldWide founder and CEO Michael Kempner.
Wachsman, a communications consultancy specializing in blockchain/web3, hires Ethan Lyle as director of strategy. Lyle was previously a vice president at Teneo, and he has worked at Kekst CNC and Ropes & Gray. He also served as a field organizer for president Obama’s 2008 campaign, and was a staffer in the Obama administration’s Office of Management and Administration. At Wachsman, Lyle will be focused on building and growing the firm’s new strategy business in the US.
ROKK Solutions adds James Nash to its leadership team as a senior vice president. Nash was most recently press secretary for the bipartisan National Governors Association. He also been a reporter at outlets include Gannett’s USA Today Network and Bloomberg News. “His years of insight as a journalist will guide our clients in their efforts to break through a cluttered and noisy media environment, and his veteran leadership is a strong addition to ROKK’s growing team,” said ROKK Solutions co-founding partner Rodell Mollineau.