Frank Cooper is leaving his job as senior managing director and global chief marketing officer at BlackRock to take the CMO spot at Visa.
Before coming on board at BlackRock in 2017, Cooper was CMO/CCO at BuzzFeed. He was previously chief marketing officer, global consumer engagement at PepsiCo, and was a senior executive at Motown and Def Jam.
In his new position, Cooper will lead Visa’s global marketing organization to drive demand for the company’s products, services and solutions. He will guide all facets of the brand, from amplifying its purpose through campaigns and activations to developing global sponsorships.
Cooper will also serve as a member of the company’s executive committee and report to chairman and chief executive officer Al Kelly.
“Frank is a rare mix of creative brand strategists with strong business acumen and a leader who understands the deeper brand opportunity that comes from leading with purpose,” said Kelly.