Jenerate PR is selected as agency of record for Pacific’O on the Beach, a longstanding beachfront restaurant on the Hawaiian island of Maui. The agency will execute a publicity and marketing strategy for the establishment, further elevating its brand awareness to a nationwide scale. “Jenerate PR came highly recommended by industry professionals for their proven success in increasing national visibility for Hawaii culinary brands,” said Pacific’O on the Beach managing partner Qiana Di Bari. “It’s reassuring to partner with an agency that has such a strong understanding of the restaurant industry and the expertise to amplify our unique dining offerings.”

Hotel Belmar

Zapwater Communications adds Hotel Belmar in Costa Rica and Borgo San Vincenzo in Italy to its client list of luxury resorts, hotels, airlines and destination marketing organizations. Zapwater will be responsible for promoting Hotel Belmar, which has offered nature-based experiences to its guests for more than 30 years, in the North American media marketplace. For Borgo San Vincenzo, a 21-room hotel situated in the vineyards of Montepulciano, scheduled to open later this year, Zapwater will work to launch the property through services including media relations, influencer marketing, strategic partnerships and events. 


The Berman Group signs on to represent technology company Kastle Systems. The agency’s work will focus on expanding Kastle’s brand presence in commercial real estate and proptech markets. Kastle provides managed security and workplace and office technology solutions. The Berman Group has also been named public relations team for Waypoint Residential, a developer, owner and investor in multifamily communities, and proptech firm Swivel, which helps owners market and lease office space through digital technology and virtual design visualizations.


Firecracker PR picks up Vajro, which allows ecommerce stores to create their own Android and iOS apps without needing to write code, and compliance management platform Inspectorio. The agency will be responsible for overseeing strategic media relations for the clients. Other recent additions to Firecracker’s tech client roster include BioMech, Renogy, In Mind Cloud and Findability Sciences.