 |
Jenerate PR is selected as agency of record for Pacific’O on the Beach, a longstanding beachfront restaurant on the Hawaiian island of Maui. The agency will execute a publicity and marketing strategy for the establishment, further elevating its brand awareness to a nationwide scale. “Jenerate PR came highly recommended by industry professionals for their proven success in increasing national visibility for Hawaii culinary brands,” said Pacific’O on the Beach managing partner Qiana Di Bari. “It’s reassuring to partner with an agency that has such a strong understanding of the restaurant industry and the expertise to amplify our unique dining offerings.”
 |
Zapwater Communications adds Hotel Belmar in Costa Rica and Borgo San Vincenzo in Italy to its client list of luxury resorts, hotels, airlines and destination marketing organizations. Zapwater will be responsible for promoting Hotel Belmar, which has offered nature-based experiences to its guests for more than 30 years, in the North American media marketplace. For Borgo San Vincenzo, a 21-room hotel situated in the vineyards of Montepulciano, scheduled to open later this year, Zapwater will work to launch the property through services including media relations, influencer marketing, strategic partnerships and events.
 |
The Berman Group signs on to represent technology company Kastle Systems. The agency’s work will focus on expanding Kastle’s brand presence in commercial real estate and proptech markets. Kastle provides managed security and workplace and office technology solutions. The Berman Group has also been named public relations team for Waypoint Residential, a developer, owner and investor in multifamily communities, and proptech firm Swivel, which helps owners market and lease office space through digital technology and virtual design visualizations.
 |
Firecracker PR picks up Vajro, which allows ecommerce stores to create their own Android and iOS apps without needing to write code, and compliance management platform Inspectorio. The agency will be responsible for overseeing strategic media relations for the clients. Other recent additions to Firecracker’s tech client roster include BioMech, Renogy, In Mind Cloud and Findability Sciences.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
