TrailRunner International promotes former CNN correspondent Kelly Wallace to COO. The move comes as the firm expands its New York office, which Wallace has led since 2019. At CNN, she served as White House correspondent and Mideast correspondent, in addition to helping drive the network’s digital content initiatives. Wallace has also served as executive director of digital video at NBC’s iVillage women’s web network. In her new role, she will support TrailRunner CEO Jim Hughes with all global operations and help implement the firm’s growth strategy and vision. “From her first days at TrailRunner, Kelly has demonstrated exemplary leadership skills and an unrelenting drive to deliver both for our clients and for members of our team across the firm,” said Hughes.
Marketing for Change, a research and creative agency focused on behavior change, promotes Meisha Thigpen to creative director. Thigpen was previously associate creative director, building research-based creative campaigns for federal and nonprofit clients. Her work has focused on topics including environmental efforts, public health campaigns and end-of-life planning. “Meisha really walks the walk when it comes to marrying breakthrough creative with a keen understanding of behavioral science and what drives audiences to act,” said Marketing for Change chief creative officer Peter Mitchell.
SmartBiz, an AI-powered financing platform for small businesses, names Tamara Bohlig CMO. Bohlig comes to SmartBiz from investment management platform AssetMark, where as CMO she was instrumental in helping lead the company to IPO. She previously held development and marketing posts at Charles Schwab and was a vice president at JPMorgan Chase. At SmartBiz, Bohlig will be responsible for driving brand building and corporate communications strategies. “Tamara is fully aligned with the SmartBiz mission of helping to equip every entrepreneur with reliable access to smart capital,” said SmartBiz CEO Evan Singer. “Her breadth of experience spearheading a rapidly scaling organization within the fintech industry is the ideal fit for our current inflection point.”
Olmstead Williams Communications promotes Wes Robinson from managing director to EVP. Before coming to the firm in 2018, Robinson was a vice president at Cohn & Wolfe (now BCW), supporting the agency’s tech practice. He previously was at Golin and Porter Novelli. As EVP, Robinson will oversee the growth of OWC’s existing client base as well as continue to build its executive team. "Throughout the last four years, Wes has exemplified leadership skills, managed operations and delivered results for our team and clients," said OWC CEO/founder Tracy Williams.