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Marino adds Etain Health, Cherry and FlowerHire to its list of clients in the cannabis industry. For Etain Health, New York’s only women-owned-and-operated medical marijuana dispensary, Marino will execute communications strategy for its well-established New York presence, including its transition into the adult-use market, as well as its expansion into New Jersey. For cannabis cultivation and genetics brand Cherry, Marino will work to build its brand identity and visibility. The agency has been retained to expand brand awareness, thought leadership and overall media relations for cannabis recruiting agency Flower Hire.
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LDPR adds Marine & Lawn, a collection of luxury hotels in golfing destinations across Scotland and Ireland, to its client roster. The agency will execute a comprehensive PR campaign for the client. Marine & Lawn’s properties include: Rusacks St. Andrews, Marine North Berwick and Marine Troon in Scotland, and The Slieve Donard in Ireland. LDPR has also signed on to represent The Charleston Place, a 433-room property located in Charleston, SC’s historic district, and Solo, which offers day bags ranging from backpacks, totes and duffel bags to hybrid bags, briefs, and sleeves featuring different styles and functions.
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Ilex Content Strategies, which serves tech and telecommunications companies, has been selected by business messaging provider telXira as marketing and communications agency of record. Ilex will handle telXira’s website development and support it with content creation, inbound marketing, sales enablement, borderless PR, and HubSpot management. “Ilex provides us with comprehensive marketing and communications support, from traditional PR to sales and inbound. The Ilex team understands our industry and offers the consultancy and recommendations we need to maximize our marketing efforts,” said telXira managing director Ellen Velickovska.
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Wachsman signs on to work with financial services company Singlife with Aviva on a multi-year brand campaign aimed at amplifying the company’s strategic priorities and helping it better connect with diverse audiences. Singlife with Aviva, which was formed by the merger of Singapore-based insurer Singlife and Aviva Singapore, also offers investment opportunities in mutual funds and unit trusts. Wachsman, which worked with the original Singlife insurtech company, will help the new brand put forward its key priorities, particularly in the sustainability space.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
