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Marino adds Etain Health, Cherry and FlowerHire to its list of clients in the cannabis industry. For Etain Health, New York’s only women-owned-and-operated medical marijuana dispensary, Marino will execute communications strategy for its well-established New York presence, including its transition into the adult-use market, as well as its expansion into New Jersey. For cannabis cultivation and genetics brand Cherry, Marino will work to build its brand identity and visibility. The agency has been retained to expand brand awareness, thought leadership and overall media relations for cannabis recruiting agency Flower Hire.
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LDPR adds Marine & Lawn, a collection of luxury hotels in golfing destinations across Scotland and Ireland, to its client roster. The agency will execute a comprehensive PR campaign for the client. Marine & Lawn’s properties include: Rusacks St. Andrews, Marine North Berwick and Marine Troon in Scotland, and The Slieve Donard in Ireland. LDPR has also signed on to represent The Charleston Place, a 433-room property located in Charleston, SC’s historic district, and Solo, which offers day bags ranging from backpacks, totes and duffel bags to hybrid bags, briefs, and sleeves featuring different styles and functions.
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Ilex Content Strategies, which serves tech and telecommunications companies, has been selected by business messaging provider telXira as marketing and communications agency of record. Ilex will handle telXira’s website development and support it with content creation, inbound marketing, sales enablement, borderless PR, and HubSpot management. “Ilex provides us with comprehensive marketing and communications support, from traditional PR to sales and inbound. The Ilex team understands our industry and offers the consultancy and recommendations we need to maximize our marketing efforts,” said telXira managing director Ellen Velickovska.
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Wachsman signs on to work with financial services company Singlife with Aviva on a multi-year brand campaign aimed at amplifying the company’s strategic priorities and helping it better connect with diverse audiences. Singlife with Aviva, which was formed by the merger of Singapore-based insurer Singlife and Aviva Singapore, also offers investment opportunities in mutual funds and unit trusts. Wachsman, which worked with the original Singlife insurtech company, will help the new brand put forward its key priorities, particularly in the sustainability space.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
