 |
| Ronn Torossian |
Ronn Torossian has resigned as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to hammer competitive firms.
“I have become a distraction and the team deserves the freedom to operate in a context-free of noise—noise I personally created,” he wrote in an internal memo acquired by O’Dwyer’s.
Torossian will serve as chairman of the New York-based firm that he founded in 2002.
Long-time staffers Dara Busch and Matt Caiola will lead the firm as co-CEOS.
Busch joined 5W seven years ago from Rubenstein Public Relations and heads the consumer practice.
Caiola is a 13-year veteran and handles 5W’s corporate, technology and digital marketing groups.
They will be responsible for employee relations, client management, and day-to-day decisions of the agency.
Torossian has no interest in selling the firm. “5W is thriving – we have no debt, we are profitable, and are growing. We have zero interest in selling,” he wrote.
5W holds the No. 11 spot in O’Dwyer’s rankings of independent firms with 2020 fees of $38.1M.
Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
