Sard Verbinnen is handling media for Bed Bath & Beyond as the retailer is pressed by billionaire investor Ryan Cohen to revamp its operations and explore strategic alternatives.
Cohen, co-founder of Chewy Inc., online pet products retailer, and chairman of GameStop, owns a 9.8 percent in BB&B via his RC Ventures investment arm.
BB&B says it will “carefully review” RCV’s letter and hopes “to engage constructively around the ideas they have put forth.”
It also noted that 2021 marked the first year “our bold, multi-year transformation plan, which we believe will create significant long-term shareholder value.”
Sard Verbinnen has Jim Barron and Jared Levy working the BB&B account.
The firm is part of Finsbury Glover Hering.