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Sard Verbinnen is handling media for Bed Bath & Beyond as the retailer is pressed by billionaire investor Ryan Cohen to revamp its operations and explore strategic alternatives.
Cohen, co-founder of Chewy Inc., online pet products retailer, and chairman of GameStop, owns a 9.8 percent in BB&B via his RC Ventures investment arm.
BB&B says it will “carefully review” RCV’s letter and hopes “to engage constructively around the ideas they have put forth.”
It also noted that 2021 marked the first year “our bold, multi-year transformation plan, which we believe will create significant long-term shareholder value.”
Sard Verbinnen has Jim Barron and Jared Levy working the BB&B account.
The firm is part of Finsbury Glover Hering.


Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
C Street Advisory Group is working the Chapter 11 filing of Axip Energy Services as it unloads its nearly all of its assets to deal with a heavy debt load.



