The New York Mets sign up Andy Goldberg as executive vice president and chief marketing officer, effective March 23. Goldberg comes to the Mets from American Express, where he served as senior vice president, global brand content and platforms. He was previously chief creative officer and chief brand officer at GE. Goldberg replaces David Newman, who will move into a consulting role. “His experience leading creative and marketing teams for two Fortune 500 brands will be an instrumental part of helping grow the organization’s image,” said Mets president Sandy Alderson.
Columbia Sportswear Company names Pri Shumate chief marketing officer for the Columbia brand, effective March 14. Shumate was most recently head of marketing experiences at Airbnb. Before that, she was chief marketing officer at the World Surf League, and she previously held a variety of senior marketing positions at Nike, including vice president, global brand marketing for Nike Running. In her new role, Shumate reports to executive vice president Joe Boyle, who is also president of the Columbia brand. “Pri is a consumer-obsessed marketing leader with global experience in demand creation,” said Boyle.
MPRM Communications promotes Sylvia Desrochers, Caitlin McGee and Natalie Yallouz to executive vice president. The moves come as Rachel McCallister, who launched MPRM with agency president Mark Pogachefsky in 1998, steps down as chairman to assume an advisory role at the firm. Desrochers joined MPRM in 2019 and has most recently served as senior vice president of film. She was previously president and owner of PR and marketing agency Big Time. McGee, who has been with MPRM for 15 years, will continue to helm the agency’s consumer television, streaming and awards clients. Yallouz heads corporate, digital and consumer products. Lisa Bustamente has also been promoted from vice president to senior vp. “These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide MPRM forward,” said Pogachefsky.