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| Andy Goldberg |
The New York Mets sign up Andy Goldberg as executive vice president and chief marketing officer, effective March 23. Goldberg comes to the Mets from American Express, where he served as senior vice president, global brand content and platforms. He was previously chief creative officer and chief brand officer at GE. Goldberg replaces David Newman, who will move into a consulting role. “His experience leading creative and marketing teams for two Fortune 500 brands will be an instrumental part of helping grow the organization’s image,” said Mets president Sandy Alderson.
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| Pri Shumate |
Columbia Sportswear Company names Pri Shumate chief marketing officer for the Columbia brand, effective March 14. Shumate was most recently head of marketing experiences at Airbnb. Before that, she was chief marketing officer at the World Surf League, and she previously held a variety of senior marketing positions at Nike, including vice president, global brand marketing for Nike Running. In her new role, Shumate reports to executive vice president Joe Boyle, who is also president of the Columbia brand. “Pri is a consumer-obsessed marketing leader with global experience in demand creation,” said Boyle.
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MPRM Communications promotes Sylvia Desrochers, Caitlin McGee and Natalie Yallouz to executive vice president. The moves come as Rachel McCallister, who launched MPRM with agency president Mark Pogachefsky in 1998, steps down as chairman to assume an advisory role at the firm. Desrochers joined MPRM in 2019 and has most recently served as senior vice president of film. She was previously president and owner of PR and marketing agency Big Time. McGee, who has been with MPRM for 15 years, will continue to helm the agency’s consumer television, streaming and awards clients. Yallouz heads corporate, digital and consumer products. Lisa Bustamente has also been promoted from vice president to senior vp. “These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide MPRM forward,” said Pogachefsky.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
ICR names Sukanti Ghosh as partner, international strategy & markets. Ghosh was most recently president of global policy & communications at Vedanta Resources Limited, one of ICR’s largest international clients... August promotes Scott Deveau to senior managing director... Milk & Honey PR, a UK-based firm, brings on Mollie Starr as partner and head of Milk & Honey North America.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
