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| Andy Goldberg |
The New York Mets sign up Andy Goldberg as executive vice president and chief marketing officer, effective March 23. Goldberg comes to the Mets from American Express, where he served as senior vice president, global brand content and platforms. He was previously chief creative officer and chief brand officer at GE. Goldberg replaces David Newman, who will move into a consulting role. “His experience leading creative and marketing teams for two Fortune 500 brands will be an instrumental part of helping grow the organization’s image,” said Mets president Sandy Alderson.
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| Pri Shumate |
Columbia Sportswear Company names Pri Shumate chief marketing officer for the Columbia brand, effective March 14. Shumate was most recently head of marketing experiences at Airbnb. Before that, she was chief marketing officer at the World Surf League, and she previously held a variety of senior marketing positions at Nike, including vice president, global brand marketing for Nike Running. In her new role, Shumate reports to executive vice president Joe Boyle, who is also president of the Columbia brand. “Pri is a consumer-obsessed marketing leader with global experience in demand creation,” said Boyle.
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MPRM Communications promotes Sylvia Desrochers, Caitlin McGee and Natalie Yallouz to executive vice president. The moves come as Rachel McCallister, who launched MPRM with agency president Mark Pogachefsky in 1998, steps down as chairman to assume an advisory role at the firm. Desrochers joined MPRM in 2019 and has most recently served as senior vice president of film. She was previously president and owner of PR and marketing agency Big Time. McGee, who has been with MPRM for 15 years, will continue to helm the agency’s consumer television, streaming and awards clients. Yallouz heads corporate, digital and consumer products. Lisa Bustamente has also been promoted from vice president to senior vp. “These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide MPRM forward,” said Pogachefsky.
Steve Rice, who served as director of political mobilization for Boeing, joins DC-based bipartisan public affairs and strategic communications firm The Herald Group as SVP, overseeing its grasstops and 50-state field operations. 
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
