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BPCM signs on as agency of record for Virgin Hotels for both the US and UK. The agency will oversee media relations, partnerships and influencers for the lifestyle hospitality brand, which was established by Sir Richard Branson’s Virgin Group in 2010. It currently operates five US locations, with properties in New York, Glasgow and Edinburgh scheduled to open this year. BPCM is also named agency of record for luxury apparel and accessories brand Vince, which it has represented in the UK since 2016. It will run media relations and talent relations for the brand.
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ARPR is selected by cybersecurity solutions provider SonicWall to help the organization expand its reputation through data-driven strategic storytelling. The agency’s cybersecurity practice group is tasked with elevating the visibility of SonicWall and its executives. SonicWall says it safeguards organizations by offering protection that stops the most evasive cyberattacks across multiple exposure points and increasingly remote, mobile and cloud-enabled workforces. “ARPR jumped in to lead the US media strategy and distribution of our 2022 SonicWall Cyber Threat Report,” said SonicWall senior director of global public relations Bret Fitzgerald. “The team landed features in Tier 1 outlets like Fortune and VentureBeat.”
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Beach House adds female-founded hair care brand Beachwaver to its roster. The agency will handle Beachwaver’s public relations and influencer marketing efforts. The brand has won over 50 beauty awards and is known for its patented Beachwaver, a professional rotating curling iron created by celebrity hairstylist and company founder Sarah Potempa. Beachwaver says it uses sustainable bio-plastic, recyclable materials, resulting in products that are cruelty-free and animal friendly. It also makes flat irons, hairdryers, hair accessories, fragrances and candles.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
