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BPCM signs on as agency of record for Virgin Hotels for both the US and UK. The agency will oversee media relations, partnerships and influencers for the lifestyle hospitality brand, which was established by Sir Richard Branson’s Virgin Group in 2010. It currently operates five US locations, with properties in New York, Glasgow and Edinburgh scheduled to open this year. BPCM is also named agency of record for luxury apparel and accessories brand Vince, which it has represented in the UK since 2016. It will run media relations and talent relations for the brand.
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ARPR is selected by cybersecurity solutions provider SonicWall to help the organization expand its reputation through data-driven strategic storytelling. The agency’s cybersecurity practice group is tasked with elevating the visibility of SonicWall and its executives. SonicWall says it safeguards organizations by offering protection that stops the most evasive cyberattacks across multiple exposure points and increasingly remote, mobile and cloud-enabled workforces. “ARPR jumped in to lead the US media strategy and distribution of our 2022 SonicWall Cyber Threat Report,” said SonicWall senior director of global public relations Bret Fitzgerald. “The team landed features in Tier 1 outlets like Fortune and VentureBeat.”
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Beach House adds female-founded hair care brand Beachwaver to its roster. The agency will handle Beachwaver’s public relations and influencer marketing efforts. The brand has won over 50 beauty awards and is known for its patented Beachwaver, a professional rotating curling iron created by celebrity hairstylist and company founder Sarah Potempa. Beachwaver says it uses sustainable bio-plastic, recyclable materials, resulting in products that are cruelty-free and animal friendly. It also makes flat irons, hairdryers, hair accessories, fragrances and candles.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
