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| Adam Woullard |
VMLY&R hires Adam Woullard as managing connections director, PR. Woullard joins the firm from the United States Anti-Doping Agency, where he was director of communications. Woullard was previously senior vice president at FleishmanHillard and spent seven years as assistant director of public relations at the Green Bay Packers. In his new role, Woullard will lead VMLY&R’s public relations capability, reporting to Amy Worley, global chief connection officer. “Adding Adam’s talents and leadership to our roster will help us further bolster smart, connected creativity,” said Worley.
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| Heather Valteris |
Information technology and services company Zelis brings on Heather Valteris as chief marketing officer. Valteris was previously chief marketing officer for international markets at Cigna. She has also held senior-level marketing positions at SAS, GE Capital, Citibank and MNBA. At Zelis, Valteris will lead the company’s marketing strategy to build upon its market position and drive measurable business growth. “In addition to her impressive marketing background, Heather’s experience driving global brand strategy is complementary to Zelis,” said CEO Amanda Eisel.
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| Heidi Hardy |
Texas Trust Credit Union names Heidi Hardy vice president of public relations. Hardy previously ran her own marketing consulting firm, Real Life Media, which creates audio/video content for non-profits and small businesses. Before that, she was vice president of community engagement for the Arlington-Mansfield Area YMCA. In her new position, Hardy will oversee the credit union’s community relations and public relations strategies, with the goal of enhancing Texas Trust’s reputation. “Heidi Hardy’s experience and connections will enhance our presence in the community and allow us to expand our outreach,” said Texas Trust Credit Union chief growth officer Rom Smith.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
