Caplan Communications is working with United Sikhs to promote the New York-based non-governmental humanitarian organization’s relief work on behalf of Ukrainian refugees.
“They’ve set up a base camp in Medkya, Poland to feed, clothe, shelter and transport fleeing refugees,” Aric Caplan told O’Dwyer’s. “We’re starting to position their storylines to major national and international news audiences.”
Sikh volunteers from the US, Germany and the UK are providing cooked meals, water and sanitation kits to the Ukrainians. The camp’s heated tents can house 200 people at a time.
United Sikhs was launched in 1999 to assist in the socio-economic development of immigrant communities in Queens.
The United Nations-affiliated group has chapters in Canada, Ireland, UK, France, Belgium, India, Pakistan, Malaysia and Australia.
Mar. 15, 2022, by Joe Honick
Obviously, all humanitarian aid anywhere deserves public attention and credit. The wonder is how much of the money collected by Sikhs or anyone actually goes to the aid and how much to the PR? And then to whom does the aid in money and other stuff go and how and by whom anything is distributed? Given the huge numbers of similar pleas for so many seemingly valid causes, potential donors do want to know these answers.