Jeff Goldfarb, senior strategist at Matthews Media Group, will join JPA Health Communications on Feb. 3 as VP.

At MMG, Goldfarb managed PR and patient recruitment efforts for clinical trails at the National Institutes of Health.

He also helped run programs for the Food and Drug Administration and National Cancer Institute for Rockville, MD-headquartered MMG, which is part of Ketchum and Omnicom.

In his more than 20-year career, Goldfarb handled campaigns for Claritin, Dept. of Transportation, Blue Cross Blue Shield of Maryland and the Baltimore Ravens National Football League team.

JPA is the firm of Carrie Jones, who worked for Ogilvy in New York and Edelman in D.C. before establishing the Washington-based healthcare communications shop.