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| Tom Becker |
Tom Becker, head of the New York office of crisis shop Sitrick And Company, has joined FTI Consulting’s strategic communications practice.
During his 15-year run at Sitrick, Becker handled situations including litigation, Chapter 11 restructurings, transactions, reputation management and criminal investigations.
Earlier, he reported for Bloomberg News and Dow Jones on corporate litigation, restructurings and white-collar crime. He also worked for the Los Angeles Times.
Becker takes on the senior managing director slot in FTI’s crisis & litigation practice and is based in New York. He reports to Myron Marlin, who heads the Americas crisis team.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
A cyber incident plays by different rules. And if leaders don’t recognize those differences, their response will falter.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
