|Peter Matheson Gay|
M Booth Health has named Peter Matheson Gay, who was chief creative officer at DXTRA’s Health Integrated Solutions, its chief impact officer.
Prior to taking the spot at Interpublic’s collective of 27 PR and specialist firms, Matheson Gay did a more than a decade run at Weber Shandwick, IPG PR flagship.
He joined Weber Shandwick from Cohn & Wolfe, where he was senior VP-healthcare.
“Peter is an incredibly unique combination of a progressive, boundary-breaking creative, a skilled client counselor and most importantly, a healthcare strategist with a deep expertise in and passion for the industry,” said Stacey Bernstein, M Booth Health CEO.
She succeeded Tim Bird as CEO in January.
Bernstein joined M Booth Health from Weber Shandwick, where she was GM of Boston & executive VP/global director of digital health.
Next 15 owns M Booth Health.