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| Peter Matheson Gay |
M Booth Health has named Peter Matheson Gay, who was chief creative officer at DXTRA’s Health Integrated Solutions, its chief impact officer.
Prior to taking the spot at Interpublic’s collective of 27 PR and specialist firms, Matheson Gay did a more than a decade run at Weber Shandwick, IPG PR flagship.
He joined Weber Shandwick from Cohn & Wolfe, where he was senior VP-healthcare.
“Peter is an incredibly unique combination of a progressive, boundary-breaking creative, a skilled client counselor and most importantly, a healthcare strategist with a deep expertise in and passion for the industry,” said Stacey Bernstein, M Booth Health CEO.
She succeeded Tim Bird as CEO in January.
Bernstein joined M Booth Health from Weber Shandwick, where she was GM of Boston & executive VP/global director of digital health.
Next 15 owns M Booth Health.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
