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| Peter Matheson Gay |
M Booth Health has named Peter Matheson Gay, who was chief creative officer at DXTRA’s Health Integrated Solutions, its chief impact officer.
Prior to taking the spot at Interpublic’s collective of 27 PR and specialist firms, Matheson Gay did a more than a decade run at Weber Shandwick, IPG PR flagship.
He joined Weber Shandwick from Cohn & Wolfe, where he was senior VP-healthcare.
“Peter is an incredibly unique combination of a progressive, boundary-breaking creative, a skilled client counselor and most importantly, a healthcare strategist with a deep expertise in and passion for the industry,” said Stacey Bernstein, M Booth Health CEO.
She succeeded Tim Bird as CEO in January.
Bernstein joined M Booth Health from Weber Shandwick, where she was GM of Boston & executive VP/global director of digital health.
Next 15 owns M Booth Health.
AI has increasingly become the first place patients, caregivers and HCPs go to for answers to health-related questions. This fundamentally changes the role of healthcare communications.
To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
Binaytara, the Bellevue, WA-based nonprofit dedicated to improving access to cancer care and fostering scientific research, has appointed FINN Partners as its global PR firm.
Jeffrey Sturchio is joining Finn Partners’ health policy and impact group as senior advisor to counsel clients on the issues shaping global health and innovation access.
