JeffreyGroup lands the Council of the Americas, an organization that promotes free trade and open markets throughout the Americas. The agency will work with COA as it prepares for the 2022 COA Symposium & 27th BRAVO Business Awards, scheduled for October 28 in Miami. Jeffrey Group will be tasked with creating a communications strategy and action plan, developing content, conducting media outreach around 2022 milestones, and providing media support for COA and honorees at the events. "JeffreyGroup's pan-regional expertise and experience working with global brands provides a strategic intersection with COA's mission," said Americas Society/Council of the Americas vice president Maria Lourdes Teran.


CIIC PR adds BGPL USA to its roster of wine & spirits clients. The agency will lead strategic public relations efforts to generate brand awareness across BGPL USA's wine houses and brands (Barton & Guestier, Patriarche, Veuve du Vernay and Listel) in key markets. The program will consist of trade and consumer media relations, consumer activations, events and promotions, influencer partnerships and product sampling opportunities. BGPL USA offers a comprehensive portfolio of French wines for the US market. The company recently announced its name change from Surville Enterprises to reflect the evolution of the company and business in the USA. "Our mission is to promote the accessibility and range of French wines to both key tastemakers and consumers with the assistance of a leading agency like CIIC," said BGPL USA chief executive officer Carlos Varela.


Puzzle Partner, a B2B travel and hospitality technology marketing agency, is named agency of record for AI-powered rewards platform Laasie. The agency will lead branding, content, and public relations to reflect Laasie's mission to disrupt the guest loyalty space. Laasie says its platform motivates customer loyalty with personalized, instantly selectable rewards that help hospitality brands increase net revenue, drive member engagement, and build dynamic customer relationships. "We're introducing something completely new and feel confident Puzzle Partner's impressive hospitality pedigree, unique strategic approach and fearless creativity will help bring our story to life," said Laasie CRO Ellis Connolly.