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London-based Gravity Global expands its operations in the US with the acquisition of 9th Wonder B2B and Morsekode. The Gravity Global US business will be led by José Lozano, currently CEO of 9th Wonder. He will report to Gravity global group chief executive Mark Lethbridge. Morsekode CEO/chief creative officer Mark Morse will serve as a managing partner. The acquisition gives Gravity Global owned offices in Los Angeles, Minneapolis, Denver, Dallas and Houston. “Our teams have worked closely and in partnership with Gravity Global for many years as part of its network,” said Lozano. “This now puts a formal structure in place so we can truly achieve our global ambitions.”
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WPP is forming a long-term consultative partnership with Reddit. Under the arrangement, WPP will get a first look at Reddit’s commerce solutions “so both companies can collaborate on joint products to take to shared clients.” In addition, the partners will collaborate on client campaigns, focusing primarily on lower-funnel education, strategy and tactics. The partnership builds on Reddit’s existing relationship with GroupM, WPP’s media division. WPP was also part of Reddit’s Product Council, which launched last year. “I am excited to further strengthen our relationship with WPP and its suite of clients as we continue to collaborate and build together,” said Reddit, global executive vice president and president of advertising Harold Klaje.
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Sunshine Sachs is rebranding as Sunshine Sachs Morgan & Lylis, reflecting the promotion of current partners Keleigh Thomas Morgan and Heather Lylis to co-presidents of the firm. Founder Ken Sunshine and CEO Shawn Sachs said in a note that Morgan and Lylis “have helped to grow the agency from a small boutique PR firm of less than 10 people to a full-service consultancy with more than 250 employees and offices in New York City, Los Angeles, Washington, DC, Atlanta, Austin and San Francisco.” The shop’s business has expanded into integrated campaigns, media relations, talent integration, creative, sponsorship and events. The rebrand comes as Sunshine Sachs was preparing to celebrate its 30th anniversary.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
