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London-based Gravity Global expands its operations in the US with the acquisition of 9th Wonder B2B and Morsekode. The Gravity Global US business will be led by José Lozano, currently CEO of 9th Wonder. He will report to Gravity global group chief executive Mark Lethbridge. Morsekode CEO/chief creative officer Mark Morse will serve as a managing partner. The acquisition gives Gravity Global owned offices in Los Angeles, Minneapolis, Denver, Dallas and Houston. “Our teams have worked closely and in partnership with Gravity Global for many years as part of its network,” said Lozano. “This now puts a formal structure in place so we can truly achieve our global ambitions.”
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WPP is forming a long-term consultative partnership with Reddit. Under the arrangement, WPP will get a first look at Reddit’s commerce solutions “so both companies can collaborate on joint products to take to shared clients.” In addition, the partners will collaborate on client campaigns, focusing primarily on lower-funnel education, strategy and tactics. The partnership builds on Reddit’s existing relationship with GroupM, WPP’s media division. WPP was also part of Reddit’s Product Council, which launched last year. “I am excited to further strengthen our relationship with WPP and its suite of clients as we continue to collaborate and build together,” said Reddit, global executive vice president and president of advertising Harold Klaje.
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Sunshine Sachs is rebranding as Sunshine Sachs Morgan & Lylis, reflecting the promotion of current partners Keleigh Thomas Morgan and Heather Lylis to co-presidents of the firm. Founder Ken Sunshine and CEO Shawn Sachs said in a note that Morgan and Lylis “have helped to grow the agency from a small boutique PR firm of less than 10 people to a full-service consultancy with more than 250 employees and offices in New York City, Los Angeles, Washington, DC, Atlanta, Austin and San Francisco.” The shop’s business has expanded into integrated campaigns, media relations, talent integration, creative, sponsorship and events. The rebrand comes as Sunshine Sachs was preparing to celebrate its 30th anniversary.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
