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London-based Gravity Global expands its operations in the US with the acquisition of 9th Wonder B2B and Morsekode. The Gravity Global US business will be led by José Lozano, currently CEO of 9th Wonder. He will report to Gravity global group chief executive Mark Lethbridge. Morsekode CEO/chief creative officer Mark Morse will serve as a managing partner. The acquisition gives Gravity Global owned offices in Los Angeles, Minneapolis, Denver, Dallas and Houston. “Our teams have worked closely and in partnership with Gravity Global for many years as part of its network,” said Lozano. “This now puts a formal structure in place so we can truly achieve our global ambitions.”
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WPP is forming a long-term consultative partnership with Reddit. Under the arrangement, WPP will get a first look at Reddit’s commerce solutions “so both companies can collaborate on joint products to take to shared clients.” In addition, the partners will collaborate on client campaigns, focusing primarily on lower-funnel education, strategy and tactics. The partnership builds on Reddit’s existing relationship with GroupM, WPP’s media division. WPP was also part of Reddit’s Product Council, which launched last year. “I am excited to further strengthen our relationship with WPP and its suite of clients as we continue to collaborate and build together,” said Reddit, global executive vice president and president of advertising Harold Klaje.
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Sunshine Sachs is rebranding as Sunshine Sachs Morgan & Lylis, reflecting the promotion of current partners Keleigh Thomas Morgan and Heather Lylis to co-presidents of the firm. Founder Ken Sunshine and CEO Shawn Sachs said in a note that Morgan and Lylis “have helped to grow the agency from a small boutique PR firm of less than 10 people to a full-service consultancy with more than 250 employees and offices in New York City, Los Angeles, Washington, DC, Atlanta, Austin and San Francisco.” The shop’s business has expanded into integrated campaigns, media relations, talent integration, creative, sponsorship and events. The rebrand comes as Sunshine Sachs was preparing to celebrate its 30th anniversary.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
