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Edelman has a six-month $250K agreement to bolster the US visibility of Caisse de dépôt et placement du Québec, the Montreal investment firm that has $330B in assets under management.
The firm is to help CDPQ stand out in the crowded US market, amplify the ways it is advancing meaningful, sustainable investment and leverage its thought leadership at industry events, according to its contract.
CDPQ announced a new climate strategy in 2021 that features an exit from investments in oil production by the end of this year and achieving a 60 percent cut in the carbon intensity of its portfolio is a key area of focus.
The Montreal-based firm, which manages the Government of Quebec’s pension fund, also wants to promote its $45B technology platform.
Edelman’s staff will get involved in the media training of select spokespeople from CDPQ.
It will prepare them to navigate conversations with the media and ensure that they are “armed with key messages, prepared to answer tough questions and pivot away from topics if necessary.”
Edelman’s CDPQ team includes Renee Calabro (US lead, private equity & NY lead, capital markets), Ira Gorsky (executive VP) and Jadis Armbruster (senior account supervisor).
CDPQ acquired an investment stake in ICR Inc., a financial/strategic communications shop, last September.
London Global Strategies is providing government relations and PR counsel to the economic development arm of the Mexican state of San Luis Potosí.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
