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Edelman has a six-month $250K agreement to bolster the US visibility of Caisse de dépôt et placement du Québec, the Montreal investment firm that has $330B in assets under management.
The firm is to help CDPQ stand out in the crowded US market, amplify the ways it is advancing meaningful, sustainable investment and leverage its thought leadership at industry events, according to its contract.
CDPQ announced a new climate strategy in 2021 that features an exit from investments in oil production by the end of this year and achieving a 60 percent cut in the carbon intensity of its portfolio is a key area of focus.
The Montreal-based firm, which manages the Government of Quebec’s pension fund, also wants to promote its $45B technology platform.
Edelman’s staff will get involved in the media training of select spokespeople from CDPQ.
It will prepare them to navigate conversations with the media and ensure that they are “armed with key messages, prepared to answer tough questions and pivot away from topics if necessary.”
Edelman’s CDPQ team includes Renee Calabro (US lead, private equity & NY lead, capital markets), Ira Gorsky (executive VP) and Jadis Armbruster (senior account supervisor).
CDPQ acquired an investment stake in ICR Inc., a financial/strategic communications shop, last September.
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Canada's DC embassy has hired Cogent Strategies to assess the US social media landscape and provide data-driven and actionable recommendations about the best ways to reach targeted audiences to advance its advocacy objectives.
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