 |
Edelman has a six-month $250K agreement to bolster the US visibility of Caisse de dépôt et placement du Québec, the Montreal investment firm that has $330B in assets under management.
The firm is to help CDPQ stand out in the crowded US market, amplify the ways it is advancing meaningful, sustainable investment and leverage its thought leadership at industry events, according to its contract.
CDPQ announced a new climate strategy in 2021 that features an exit from investments in oil production by the end of this year and achieving a 60 percent cut in the carbon intensity of its portfolio is a key area of focus.
The Montreal-based firm, which manages the Government of Quebec’s pension fund, also wants to promote its $45B technology platform.
Edelman’s staff will get involved in the media training of select spokespeople from CDPQ.
It will prepare them to navigate conversations with the media and ensure that they are “armed with key messages, prepared to answer tough questions and pivot away from topics if necessary.”
Edelman’s CDPQ team includes Renee Calabro (US lead, private equity & NY lead, capital markets), Ira Gorsky (executive VP) and Jadis Armbruster (senior account supervisor).
CDPQ acquired an investment stake in ICR Inc., a financial/strategic communications shop, last September.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
