Cabe Franklin, global director of client communications at McKinsey & Co., will join Brunswick Group on April 4 as partner, client services. He will be based in New York.
During his 10-year stint at the consulting firm, Franklin headed internal PR, helped transform McKinsey’s communications culture from an overreliance on PowerPoint, bolstered its success rate in competitive pitches and led the global remote working initiative from March-August 2020 to deal with the COVID-19 pandemic.
Earlier, he founded Editorial Strategies, served as communications director at Hero Capital and held account executive posts at Porter Novelli and Ogilvy PR.
Neal Wolin, Brunswick CEO, said Franklin’s “deep experience in client and colleague engagement, and strategy consulting will be meaningfully additive to our clients and colleagues globally.”