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Rubenstein Public Relations is named agency of record for Cosmic Wire, a company working with the physical and digital assets of artists, celebrities and brands. RPR’s services for the client will include media relations and the agency will leverage its expertise in the blockchain, NFT, entertainment and technology industries on behalf of the client. Cosmic Wire projects include numerous NFT and Metaverse campaigns for clients that include artist Ruby Mazur, Dawson Racing and bassist Leland Sklar. “We have some very newsworthy announcements coming up that we look forward to amplifying with the firm’s strategic brand messaging and proven media results,” said Cosmic Wire CEO Jerad Finck.
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The Pollack Group is selected to work with electric vehicle manufacturer INDI EV as the company launches its INDI ONE five-passenger family crossover vehicle. Pollack will focus on aligning the company’s product messaging to support PR efforts aimed at making INDI EV an automotive EV lifestyle brand. Created in Los Angeles, the company says that INDI ONE is distinctive from other electric vehicles because of its VIC (vehicle integrated computer), an in-vehicle integrated supercomputer. “We look forward to capitalizing on the media’s interest in the rapidly growing EV segment, and other relevant topics, like gaming, computers, and social media,” said The Pollack Group president Stefan Pollack.
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Beach House adds Aprés Nail and Embody to its client roster. The agency will handle public relations and influencer marketing efforts for both clients. Aprés Nail specializes in soft gel nail extension technology and is the creator of Gel-X, a soak-off soft gel extension system which is an alternative option to traditional acrylic or hard gel extensions. Embody produces a line of multivitamin gummies meant to support healthy skin. Its products include The Retinol Gummy and The S.O.S. Gummy (for dry and irritated skin).
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
