Rubenstein Public Relations is named agency of record for Cosmic Wire, a company working with the physical and digital assets of artists, celebrities and brands. RPR’s services for the client will include media relations and the agency will leverage its expertise in the blockchain, NFT, entertainment and technology industries on behalf of the client. Cosmic Wire projects include numerous NFT and Metaverse campaigns for clients that include artist Ruby Mazur, Dawson Racing and bassist Leland Sklar. “We have some very newsworthy announcements coming up that we look forward to amplifying with the firm’s strategic brand messaging and proven media results,” said Cosmic Wire CEO Jerad Finck.
The Pollack Group is selected to work with electric vehicle manufacturer INDI EV as the company launches its INDI ONE five-passenger family crossover vehicle. Pollack will focus on aligning the company’s product messaging to support PR efforts aimed at making INDI EV an automotive EV lifestyle brand. Created in Los Angeles, the company says that INDI ONE is distinctive from other electric vehicles because of its VIC (vehicle integrated computer), an in-vehicle integrated supercomputer. “We look forward to capitalizing on the media’s interest in the rapidly growing EV segment, and other relevant topics, like gaming, computers, and social media,” said The Pollack Group president Stefan Pollack.
Beach House adds Aprés Nail and Embody to its client roster. The agency will handle public relations and influencer marketing efforts for both clients. Aprés Nail specializes in soft gel nail extension technology and is the creator of Gel-X, a soak-off soft gel extension system which is an alternative option to traditional acrylic or hard gel extensions. Embody produces a line of multivitamin gummies meant to support healthy skin. Its products include The Retinol Gummy and The S.O.S. Gummy (for dry and irritated skin).