Jennifer Bombardier, who was director of US personal banking communications at Citibank, has joined Morgan Stanley.
She has assumed the head of brand communication position, which is a new post. Bombardier is to position Morgan Stanley as a market leader via amplifying its partnerships and activations.
She reports to chief marketing officer Alice Milligan.
At Citi, Bombardier handled external PR for its credit card and retail banking units that serve more than 75M customers.
During a seven-year run, she helped “humanize” the Citi brand to appeal to a new generation of customers, running media campaigns that enlisted influencers and forged partnerships with brands such as Live Nation and Spotify.
Prior to joining Citi, she led communications for LoyaltyOne and Canadian law firm Borden Ladner Gervais.