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Prosek Partners rebrands its enhanced strategic branding and creative offering to Prophecy by Prosek. The rebrand reflects an effort by the agency to further expand its integrated model and house its creative branding capabilities across strategy, advertising and design. Prophecy by Prosek will be led by Prosek partner and CMO Neil Goklani. Its first major launch is the rebrand of ICE, a leading global provider of data, technology and market infrastructure, including the NYSE. “Think of Prophecy as the world class brand and creative shop inside of Prosek Partners,” said Prosek managing partner Jen Prosek. “With this evolved strategic branding offering, we’ll be able to tell our clients’ stories in an even more integrated way.”
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The BrandLab, a non-profit organization working to change the face and voice of the marketing and advertising industry, has opened applications for its eight-month, paid fellowship program, in partnership with Best Buy, Optum (part of UnitedHealth Group) and Wunderman Thompson’s Midwest office. Last year, the first for the program, 16 fellows from diverse ethnic and socioeconomic backgrounds rotated across the companies, participating in an immersive experience that included working with brand and digital marketing, art direction, design, copywriting and media. Nearly all of them transitioned into full-time employment through the partnership and The BrandLab’s network. The 2022 LabFellow experience will run from June 1, 2022, to Jan. 27, 2023.
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| Joanna Doven |
Premo Consultants is making a nod to today’s transformed work schedules by switching all of its full-time consultants to a four-day workweek (Monday through Thursday) without any change to salaries or benefits. “Our test run of this model has shown an undeniable increase in productivity, efficiency, and most importantly, happiness among our employees,” said Premo founding CEO Joanna Doven. The agency, which recently added a government relations practice, has also brought on Tom Hardy to lead its competitive grant-writing practice and Stephanie McHale as web designer and developer, increasing the firm’s ability to provide end-to-end marketing solutions.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
