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Prosek Partners rebrands its enhanced strategic branding and creative offering to Prophecy by Prosek. The rebrand reflects an effort by the agency to further expand its integrated model and house its creative branding capabilities across strategy, advertising and design. Prophecy by Prosek will be led by Prosek partner and CMO Neil Goklani. Its first major launch is the rebrand of ICE, a leading global provider of data, technology and market infrastructure, including the NYSE. “Think of Prophecy as the world class brand and creative shop inside of Prosek Partners,” said Prosek managing partner Jen Prosek. “With this evolved strategic branding offering, we’ll be able to tell our clients’ stories in an even more integrated way.”
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The BrandLab, a non-profit organization working to change the face and voice of the marketing and advertising industry, has opened applications for its eight-month, paid fellowship program, in partnership with Best Buy, Optum (part of UnitedHealth Group) and Wunderman Thompson’s Midwest office. Last year, the first for the program, 16 fellows from diverse ethnic and socioeconomic backgrounds rotated across the companies, participating in an immersive experience that included working with brand and digital marketing, art direction, design, copywriting and media. Nearly all of them transitioned into full-time employment through the partnership and The BrandLab’s network. The 2022 LabFellow experience will run from June 1, 2022, to Jan. 27, 2023.
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| Joanna Doven |
Premo Consultants is making a nod to today’s transformed work schedules by switching all of its full-time consultants to a four-day workweek (Monday through Thursday) without any change to salaries or benefits. “Our test run of this model has shown an undeniable increase in productivity, efficiency, and most importantly, happiness among our employees,” said Premo founding CEO Joanna Doven. The agency, which recently added a government relations practice, has also brought on Tom Hardy to lead its competitive grant-writing practice and Stephanie McHale as web designer and developer, increasing the firm’s ability to provide end-to-end marketing solutions.
RooneyPartners, a New York–based firm, launches Wealth Watch with Jim Pavia, a podcast featuring conversations with wealth advisors and investment professionals... Beehive Strategic Communication founder and CEO Lisa Hannum will transition executive leadership and ownership of the firm to long-time partners Nicki Gibbs, Ayme Zemke and Rebecca Martin beginning mid-year... MillionPodcasts, a podcast database for PR and comms teams doing guest-booking outreach, moves out of beta, where it pulled in 10,000 signups and 500 paid subscribers.
MACCO Group, a national business restructuring and financial advisory firm, launches a dedicated crisis communications and special situations practice... Anomaly, a Stagwell unit with 600 staff across its talent hubs in Los Angeles, New York, Toronto, London, Berlin and Shanghai, launches a Paris office... ASTRSK PR opens applications for its 8th Annual Pro Bono Contest. The contest awards one early-stage startup, founded by a woman, BIPOC, AAPI and/or LGBTQIA+ entrepreneur, with a full year of PR services valued at over $200K.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
