Prosek Partners rebrands its enhanced strategic branding and creative offering to Prophecy by Prosek. The rebrand reflects an effort by the agency to further expand its integrated model and house its creative branding capabilities across strategy, advertising and design. Prophecy by Prosek will be led by Prosek partner and CMO Neil Goklani. Its first major launch is the rebrand of ICE, a leading global provider of data, technology and market infrastructure, including the NYSE. “Think of Prophecy as the world class brand and creative shop inside of Prosek Partners,” said Prosek managing partner Jen Prosek. “With this evolved strategic branding offering, we’ll be able to tell our clients’ stories in an even more integrated way.”

Brand Lab

The BrandLab, a non-profit organization working to change the face and voice of the marketing and advertising industry, has opened applications for its eight-month, paid fellowship program, in partnership with Best Buy, Optum (part of UnitedHealth Group) and Wunderman Thompson’s Midwest office. Last year, the first for the program, 16 fellows from diverse ethnic and socioeconomic backgrounds rotated across the companies, participating in an immersive experience that included working with brand and digital marketing, art direction, design, copywriting and media. Nearly all of them transitioned into full-time employment through the partnership and The BrandLab’s network. The 2022 LabFellow experience will run from June 1, 2022, to Jan. 27, 2023.

Joanna Doven
Joanna Doven

Premo Consultants is making a nod to today’s transformed work schedules by switching all of its full-time consultants to a four-day workweek (Monday through Thursday) without any change to salaries or benefits. “Our test run of this model has shown an undeniable increase in productivity, efficiency, and most importantly, happiness among our employees,” said Premo founding CEO Joanna Doven. The agency, which recently added a government relations practice, has also brought on Tom Hardy to lead its competitive grant-writing practice and Stephanie McHale as web designer and developer, increasing the firm’s ability to provide end-to-end marketing solutions.