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Prosek Partners rebrands its enhanced strategic branding and creative offering to Prophecy by Prosek. The rebrand reflects an effort by the agency to further expand its integrated model and house its creative branding capabilities across strategy, advertising and design. Prophecy by Prosek will be led by Prosek partner and CMO Neil Goklani. Its first major launch is the rebrand of ICE, a leading global provider of data, technology and market infrastructure, including the NYSE. “Think of Prophecy as the world class brand and creative shop inside of Prosek Partners,” said Prosek managing partner Jen Prosek. “With this evolved strategic branding offering, we’ll be able to tell our clients’ stories in an even more integrated way.”
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The BrandLab, a non-profit organization working to change the face and voice of the marketing and advertising industry, has opened applications for its eight-month, paid fellowship program, in partnership with Best Buy, Optum (part of UnitedHealth Group) and Wunderman Thompson’s Midwest office. Last year, the first for the program, 16 fellows from diverse ethnic and socioeconomic backgrounds rotated across the companies, participating in an immersive experience that included working with brand and digital marketing, art direction, design, copywriting and media. Nearly all of them transitioned into full-time employment through the partnership and The BrandLab’s network. The 2022 LabFellow experience will run from June 1, 2022, to Jan. 27, 2023.
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| Joanna Doven |
Premo Consultants is making a nod to today’s transformed work schedules by switching all of its full-time consultants to a four-day workweek (Monday through Thursday) without any change to salaries or benefits. “Our test run of this model has shown an undeniable increase in productivity, efficiency, and most importantly, happiness among our employees,” said Premo founding CEO Joanna Doven. The agency, which recently added a government relations practice, has also brought on Tom Hardy to lead its competitive grant-writing practice and Stephanie McHale as web designer and developer, increasing the firm’s ability to provide end-to-end marketing solutions.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
