Baretz+Brunelle has hired Chris Ford, a veteran of the legal technology marketplace, as chief marketing and business development officer.
The New York-based firm provides corporate communications, digital marketing and crisis management services to help law firms improve operations, protect reputations, enter new markets and launch new products.
Ford spent more than 10 years at The LexisNexis and Axiom analytics firm, where he handled lead generation.
He is co-founder of LegalTech Hub, the global directory of technology tools where buyers can research the tech tools required to run a law firm or in-house legal department.
Ford joins Baretz+Brunelle from Zero, a productivity automation company. At Zero, he served as chief marketing officer and helped guide the company through its Series A financing round.
“Chris doesn’t just have an intimate understanding of how the legal industry is evolving, he has been an active participant in driving that evolution,” said Baretz+Brunelle co-founder Spencer Baretz.