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| Marilyn Horn, Georgella Muirhead |
Lambert forms a strategic partnership with Van Dyke Horn Public Relations, the largest minority public relations agency in Michigan. The firms have previously shared clients and campaigns in the non-profit and corporate sectors. Joining VDH’s current owner, president and CFO Marilyn Horn, Lambert will invest a less-than-majority stake in the agency, which will to be run by VDH’s current leadership. The joint go-to-market plan and growth strategy for collaborative projects between the two firms will be co-led by Lambert CEO Michelle Olson and chairman Jeff Lambert along with Horn and VDH chief executive officer Georgella Muirhead. “We’ve been minoring in DEI consulting and multi-cultural marketing, but this is an opportunity to major in it and to help the Van Dyke Horn team scale their services nationally and into fast growing sectors like private equity, public companies and ESG mandates,” said Olson.
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GLOBALHealthPR, a network of independent healthcare agencies, rebrands as Global Health Marketing & Communications. The new identity, which launches across the network’s worldwide headquarters and partner agencies in the Americas, Europe and Asia-Pacific, reflects what it says is the evolution and expansion of communications and marketing capabilities driven by the changing media landscape. "In a world where media and channels are becoming more blended, we continue to invest in our strategy-first approach to drive behavior-changing campaigns,” said Jonathan Wilson, GMHC chairman and CEO as well as owner/CEO of U.S. partner Spectrum Science. Our new identity reinforces GHMC's laser-focus on healthcare while reflecting the increasingly diversified offerings within our network across partner agencies and around the world."
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Gregory FCA names the recipients of its Diversity Initiative Scholarships, which include a $2,500 scholarship and a spot in the company’s 2022 Junior Associate Program. This year’s winners, Te’a Gray from the University of Connecticut and Margaret Mendel of Villanova University, will be part of a group of 16 participants who will undergo an immersive 90-day training program where they gain the skills critical to quickly advancing their careers in public relations and communications. The agency says that, over its 32-year history, the program has helped start the careers of more than 500 recent college graduates. Gregory FCA president Joe Anthony said that Gray and Mendel “continue our long tradition of offering young people expanded professional opportunities by providing them a leg up on the communications career ladder.” Applications are now open for next year’s program.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
