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| Marilyn Horn, Georgella Muirhead |
Lambert forms a strategic partnership with Van Dyke Horn Public Relations, the largest minority public relations agency in Michigan. The firms have previously shared clients and campaigns in the non-profit and corporate sectors. Joining VDH’s current owner, president and CFO Marilyn Horn, Lambert will invest a less-than-majority stake in the agency, which will to be run by VDH’s current leadership. The joint go-to-market plan and growth strategy for collaborative projects between the two firms will be co-led by Lambert CEO Michelle Olson and chairman Jeff Lambert along with Horn and VDH chief executive officer Georgella Muirhead. “We’ve been minoring in DEI consulting and multi-cultural marketing, but this is an opportunity to major in it and to help the Van Dyke Horn team scale their services nationally and into fast growing sectors like private equity, public companies and ESG mandates,” said Olson.
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GLOBALHealthPR, a network of independent healthcare agencies, rebrands as Global Health Marketing & Communications. The new identity, which launches across the network’s worldwide headquarters and partner agencies in the Americas, Europe and Asia-Pacific, reflects what it says is the evolution and expansion of communications and marketing capabilities driven by the changing media landscape. "In a world where media and channels are becoming more blended, we continue to invest in our strategy-first approach to drive behavior-changing campaigns,” said Jonathan Wilson, GMHC chairman and CEO as well as owner/CEO of U.S. partner Spectrum Science. Our new identity reinforces GHMC's laser-focus on healthcare while reflecting the increasingly diversified offerings within our network across partner agencies and around the world."
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Gregory FCA names the recipients of its Diversity Initiative Scholarships, which include a $2,500 scholarship and a spot in the company’s 2022 Junior Associate Program. This year’s winners, Te’a Gray from the University of Connecticut and Margaret Mendel of Villanova University, will be part of a group of 16 participants who will undergo an immersive 90-day training program where they gain the skills critical to quickly advancing their careers in public relations and communications. The agency says that, over its 32-year history, the program has helped start the careers of more than 500 recent college graduates. Gregory FCA president Joe Anthony said that Gray and Mendel “continue our long tradition of offering young people expanded professional opportunities by providing them a leg up on the communications career ladder.” Applications are now open for next year’s program.




Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.



