 |
Stagwell has acquired Dyversity Communications, a Canadian multicultural marketing shop based in Markham, which is just outside of Toronto.
Its 32 staffers specialize in Chinese and South Asian communications, plus more than 20 other languages.
They offer PR, advertising, strategy, digital marketing, analytics and experiential services.
Albert Yue, CEO and founder of the 26-year Dyversity shop, said he’s proud of building Canada’s largest multicultural shop and sees growth opportunities as ethnic marketing “still accounts for a very modest number of Canadian brands’ total marketing spend.”
He has run campaigns for L’Oréal, Gillette, Xerox, Moet Hennessy, Nestle, UPS, RJ Reynolds and Kodak.
Stagwell chief Mark Penn said Dyversity “sets a high bar for excellence in multicultural insights that aligns with our data-driven approach to shaping culture through the work we do for brands.”
Once Dyversity settles into Stagwell’s Doner Partners Network, the plan is to scale its expertise in the US.
Stagwell’s Q4 revenues grew two percent to $807M while adjusted EBITDA rose three percent to $129M.
WPP CEO Cindy Rose unveiled “Elevate 28,” a strategic plan to simplify the troubled company, which reported a 5.4 percent drop in 2025 revenues to $13.6B.
Omnicom CEO John Wren reported a Q4 $977.2M operating loss, largely due to the $1.1B in severance and repositioning expenses connected to the $13B Interpublic takeover that closed on Nov. 26.
Publicis Groupe reports an 8.8 percent rise in 2025 net revenues to $16.4B with
Public Policy Holding Company today priced its initial public offering at $12.25 per share. The sale of 4,150,000 shares raised $50.8M in gross proceeds.
