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Be-It Agency, which is based in Kyiv, encourages people in countries across Europe, North America, Australia and New Zealand to sign a petition to rename the streets housing Russian embassies and consulates in their cities to Ukraine Streets. The project seeks to build a global coalition based on the work that has already been undertaken in countries such as Albania, Lithuania, Latvia, Norway and Canada. The campaign website contains links to petitions to rename the streets with Russia’s embassies and consulates in 53 cities, and will be extended further as the campaign develops. “Forcing Russian embassies around the globe to be located on Ukraine Streets is part of our worldwide effort to isolate Russia and de-Putinize the world,” said Ukraine minister of foreign affairs Dmytro Kuleba.
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Comit, a Dublin-based tech specialist PR and communications agency, becomes the first PR agency in Ireland to shift to a four-day work week. The initiative will operate on a trial basis for six months, with staff remaining on their existing salaries. The move away from a traditional five-day work schedule comes along with the rollout of an innovation program the agency says will lead to 15 new jobs in PR, digital content and communications consulting. Comit also plans to invest €200,000 ($220,000) in digital transformation, training and new service development. “It is important to stress that this is not a compressed approach to the four-day week, whereby team members will be asked to squeeze 40 hours into four days,” said Comit managing director Allan Chapman. “Our aim is to empower and support people by giving them more time that they can use to do the things that they enjoy.”
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The Brandon Agency acquires full-service video production studio, Cineloco. Cineloco will continue to operate as a stand-alone entity based in Augusta CA, with The Brandon Agency and its sister agencies such as TBA Outdoors, TravelBoom Marketing and Eight Oh Two taking advantage of the operational efficiencies created by this acquisition. Founded in 2019, Cineloco has extensive experience in producing TV commercials, long and short-form video content, documentaries and podcasts. Services include concepting, storyboarding, scripting, shooting, editing, animation, motion graphics and after effects. “With content becoming such an important part of today’s marketing paradigm, we can now produce all forms of multimedia storytelling in-house with greater controls on quality and speed,” said The Brandon Agency CEO Scott Brandon.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
