Be-It Agency, which is based in Kyiv, encourages people in countries across Europe, North America, Australia and New Zealand to sign a petition to rename the streets housing Russian embassies and consulates in their cities to Ukraine Streets. The project seeks to build a global coalition based on the work that has already been undertaken in countries such as Albania, Lithuania, Latvia, Norway and Canada. The campaign website contains links to petitions to rename the streets with Russia’s embassies and consulates in 53 cities, and will be extended further as the campaign develops. “Forcing Russian embassies around the globe to be located on Ukraine Streets is part of our worldwide effort to isolate Russia and de-Putinize the world,” said Ukraine minister of foreign affairs Dmytro Kuleba.
Comit, a Dublin-based tech specialist PR and communications agency, becomes the first PR agency in Ireland to shift to a four-day work week. The initiative will operate on a trial basis for six months, with staff remaining on their existing salaries. The move away from a traditional five-day work schedule comes along with the rollout of an innovation program the agency says will lead to 15 new jobs in PR, digital content and communications consulting. Comit also plans to invest €200,000 ($220,000) in digital transformation, training and new service development. “It is important to stress that this is not a compressed approach to the four-day week, whereby team members will be asked to squeeze 40 hours into four days,” said Comit managing director Allan Chapman. “Our aim is to empower and support people by giving them more time that they can use to do the things that they enjoy.”
The Brandon Agency acquires full-service video production studio, Cineloco. Cineloco will continue to operate as a stand-alone entity based in Augusta CA, with The Brandon Agency and its sister agencies such as TBA Outdoors, TravelBoom Marketing and Eight Oh Two taking advantage of the operational efficiencies created by this acquisition. Founded in 2019, Cineloco has extensive experience in producing TV commercials, long and short-form video content, documentaries and podcasts. Services include concepting, storyboarding, scripting, shooting, editing, animation, motion graphics and after effects. “With content becoming such an important part of today’s marketing paradigm, we can now produce all forms of multimedia storytelling in-house with greater controls on quality and speed,” said The Brandon Agency CEO Scott Brandon.