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| Katie Huang Shin |
Big Valley Marketing has named Katie Huang Shin, who led WPP’s AxiCom technology unit, president of the California-based firm.
During her 25-year career, Huang Shin served as president of WE Communications’ technology practice, executive VP at Porter Novelli, global deputy managing director at FleishmanHillard’s tech sector and senior VP & deputy GM at Weber Shandwick’s northern California region.
She has counseled Hewlett-Packard, Cisco, Intel, Huawei, Oracle, Dell and Compaq.
Tim Marklein, Big Valley founder/CEO, said Huang Shin shares his firm’s passion and client leadership and will help the firm “scale as the go-to partner for fast-growing tech companies.”
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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