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BCW, H+K Strategies, VMLY&R, Group M and Kinetic are the WPP shops that donated creative content and advertising space for New York mayor Eric Adams' move to run digital billboards in Florida to denounce its "Don't Say Gay" law.
The legislation bans instruction on sexual orientation and gender identity in grades kindergarten through third grade.
The ads, which kicked off April 4 and will run through May 29 in Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach, are expected to chalk up 5M impressions.
They position NYC as a champion of free speech and a welcoming place for members of the LGBTQ+ community.
Adams called the "Don't Say Gay" law "the latest shameful, extremist culture war targeting the LGBTQ+ community." He invited them "to come to a city where you can say and be whoever you want."
Christina Pushaw, a spokesperson for Florida governor Ron DeSantis, dismissed NYC's billboard push.
"Thousands of New Yorkers have moved to Florida since the pandemic began, and I doubt many will leave Florida because they're so upset about the lack of classroom instruction on gender theory and sexuality for children in grades K-3," Pushaw said in a statement.
The principles of liberty, self-government and individual rights are often discussed as matters of history. Last week in Odesa, Ukraine, I was reminded they are also very much matters of the present. 
How risks and opportunities have evolved for communicators in the second Trump administration.
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.
A majority of Americans (52 percent) say president Trump launched the invasion of Iran in part to distract voters from the Jeffrey Epstein sex scandal. Forty percent disagree, according to Drop Site/Zeteo/Data for Progress survey conducted March 6-8.
